Whether we like it or not, the world of commerce is rapidly evolving. From the increased emphasis on e-commerce photography to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. 

Today, eCommerce is a $3.5 trillion business and is projected to be worth $4.9 trillion by 2021. If you sell products online, you already know that competition is fierce and every vendor is looking for an edge. Science suggests you’d be likely to find that edge through your customer’s visual experience. After all, 90% of what our brains process is visual.

People come into contact with 3D rendered images every day. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, 3D rendered images are an important form of visual content for marketers, advertisers, and content producers.

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”