In the world of eCommerce, the caliber of your product visuals can set your brand apart. Especially now that customers are largely unable to check out products up-close in a store or at a convention, they want high-quality, realistic representations of products before they make a purchase.

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is: "It depends on what you are using it for." There are pros and cons to consider. 

 

Whether we like it or not, the world of commerce is rapidly evolving. From the increased emphasis on e-commerce photography to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. 

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”