Whether we like it or not, the world is evolving. Thanks to technology, customer behavior is changing rapidly, and brands have to keep up.

Today, eCommerce is a $3.5 trillion business and is projected to be worth $4.9 trillion by 2021. If you sell products online, you have a lot of competitors in your space. If you want to sell more products while competition-proofing your business, the key is to improve the customer’s visual experience.

People come into contact with 3D rendered images every day. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, 3D rendered images are an important form of visual content for marketers, advertisers, and content producers.

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”