If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is: "It depends on what you are using it for." There are pros and cons to consider. 

 

Whether we like it or not, the world of commerce is rapidly evolving. From the increased emphasis on e-commerce photography to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. 

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.

Today, eCommerce is a $3.5 trillion business and is projected to be worth $4.9 trillion by 2021. If you sell products online, you already know that competition is fierce and every vendor is looking for an edge. Science suggests you’d be likely to find that edge through your customer’s visual experience. After all, 90% of what our brains process is visual.

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”