Our mission

Create a world where anyone can go online to configure and buy any product, no matter how high-value or complex.

The Threekit Story


Threekit started with the ingenuity and vision of Ben Houston a 3D innovator who got his start creating CGI effects in Hollywood. You’ve probably seen his work in Marvel movies or Game of Thrones.

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Ben saw a world where the same futuristic technology could be used to improve the digital commerce experience, enabling people to build and configure custom products in realtime.


Meanwhile, Enterprise Software Leaders, Godard Abel , Joachim Klein and Matt Gorniak were building the category of Configure, Price, Quote CPQ software,

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which revolutionized the way salespeople could generate quotes for highly complex products. Through their work, they became intrigued with the idea of creating a buyer’s experience by adding a compelling visual component to the quoting process.


Visual Commerce category was born

the two parties joined forces to combine 3D innovation with the power and scale of a software platform and the Visual Commerce category was born. To date, Threekit has helped over 200 leading global brands completely transform their online buying experience, raising 65M in funding along the way. The recognized leader in the category, Threekit is paving the way for a visual revolution in online buying.

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in Funding

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Who We Serve 

In an evolving landscape where buyers want to self-service as much as possible, we help leading global enterprise brands and manufacturers sell their configurable products online. 

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Sloan Logo
Ralph Lauren logo
Club Car logo
Hysteryale logo
Taylormade logo
Crate and Barrel Logo
Milwaukee logo
Hewlett Packert logo
Duluth Trading logo
Steelcase Logo
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Starbucks logo
Kohler logo
Jacuzzi logo
De’Longhi logo
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Recognized as the Global Leader in Visual Commerce


Threekit's ISO 27001 Certificate: A Security Guarantee

At Threekit, we work to maximize the security of information for our customers and employees. With so many hacking attempts and other malicious attacks taking place today, it's necessary for companies to do what they can to protect their data. Because of this philosophy, we guarantee security through our recently acquired  ISO 27001 certificate through the International Organization for Standardization.

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Threekit Continues to Lead the Way in Visual Commerce

We're proud to announce that we have ranked #80 on the INC 5,000, the annual list of fastest growing companies in the US. This is also the second year in a row that we've appeared on the list. We believe this establishes us as the leader in the growing Visual Commerce category and the go-to partner for enterprises looking to revolutionize their visual product experience. 

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Analyst Report

Technology Leadership Award

Frost & Sullivan is proud to present Threekit with this year’s Best Practices Global Enabling Technology Leadership Award in the 3D product configuration industry.

Threekit Leadership

Matt Gorniak-1

Matt Gorniak

Chief Executive Officer


Ben Houston

Founder and Chief Technology Officer

Joachim Klein-1

Joachim Klein

Chief Operating Officer


John Kim

SVP of Global Sales

Kelly Wilson-1

Kelly Wilson

VP of Customer Success

Matt Seeger-1

Matt Seeger

VP of Product Management

Krista Perchikovsky-1

Krista Perchikovsky

VP of Employee Success

Slava Kovelman-1

Slava Kovelman

VP of Operations

Marc Uible-1

Marc Uible

VP of Marketing

Carl Steiger-1

Carl Steiger

VP of Engineering

Nate Baker

Nathan Baker

VP of Finance

What our customers are saying

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"If a picture is worth a thousand words, Threekit is worth a million words.”

Jonathan Ulrich, CEO

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"I had customers telling me ‘I’ve never seen anything like this, it’s a total game changer.'”

Brian Kirby, Director, Direct Commerce

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"With all kinds of different nuances and options of our Sactionals, Threekit really helps bring them to life. We’re really excited for what we've brought to the web.”

Sean Nelson, CEO

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