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How 4 Tech Leaders Are Using 3D and AR and What it Means for You

The use of Augmented Reality (AR) and the 3D visualization has shown an immense increase in the past year. Today, businesses are using these technologies to display their products on eCommerce sites as well as for marketing to consumers at large.
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Considering 3D or AR? Here's What to Look For.

When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that have a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality in eCommerce.
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3D and AR Product Visualization for Kitchen and Bath

eCommerce for kitchen and bath products particularly shows a very small percentage of sales due to the lack of information a number of online retailers offer. The information that they provide is just limited to a picture, which does not satisfy a customer since they are spending a good amount of money to purchase these things. Therefore, they cannot finalize a purchase until and unless they see how it would appear in reality.
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3D Product Visualization and AR for Life Sciences and Medical Devices

When it comes to medicine — when it comes to saving lives — precision is vital. Knowing exactly what needs to happen and how it should happen makes the difference between patients lost and lives won. When it comes to purchasing medical equipment, knowing the cellular details about the product are necessary. Unfortunately, there are so many medical equipment providers that are not making use of modern technologies to present their equipment in an informative and highly detailed way.
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Why Your Board Will Be Asking About 3D Next Quarter

3D configuration and augmented reality used to be considered "futuristic" technologies, reserved solely for sci-fi films films and one's imagination. But these tools are here and ready for eCommerce brands and retailers to take advantage.   
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Should You Use the USD and USDZ 3D File Formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is: "It depends on what you are using it for." There are pros and cons to consider. 
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Threekit joins The Khronos Group to set standard for 3D Commerce

  Threekit has joined the Khronos 3D Commerce Exploratory Group to help guide the future of 3D commerce. The purpose of the group is to establish standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices. 
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What is a 3D Configurator?

Interactive product experiences are increasingly becoming customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products? 
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