Four Reasons that 3D Product Configuration Should be on Your Roadmap

It's perhaps no surprise that the average online attention span is now shorter than ever. Shoppers want instant gratification, and when they can't configure or customize products exactly to their liking, there are a million other distractions to take them to another e-commerce business.   If you're thinking about product configuration and your marketing technology and e-commerce roadmap, here are four reasons why customization and 3D visualization should be high on your priority list.    Threekit 3D Configuration
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How 3D Configuration is Shaping Digital Commerce

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.
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Threekit joins The Khronos Group to set standard for 3D Commerce

  Threekit has joined the Khronos 3D Commerce Exploratory Group to help guide the future of 3D commerce. The purpose of the group is to establish standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices. 
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3D Product Configuration is Here to Stay

E-Commerce of the Past  Do you remember what it was like to use the internet 20 years ago? We sure do. You would boot up your machine, open AOL, and then sit back and spin a few times in the swivel chair, all while the dusty modem revs up and transforms a dial tone into that robotic clang that tells you that you’re finally in. What is even more painful is remembering what e-commerce pages looked like 20 years ago - at this point it feels a bit like digging through archaeological ruins.  
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What is a 3D Configurator?

A 3D product configurator is a way to let your customers to personalize a product they want to buy. The added bonus of the 3D element is that it allows your customers tointeract with your products online the way they would in store. Plus, they can select custom options and watch them transform in real time even if you don't have those options ready to be manufactured. In other words, 3D configurators supercharge e-commerce through immersive visualization. But it’s not just the ability to see various colors, components, and styles—3D configurators can also provide dynamic pricing for chosen configurations.
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What We Learned at Shoptalk 2019!

This week our team was in Las Vegas for the annual Shoptalk event. We met with thousands of retail leaders, industry experts, analysts, partners, and technologists. We attended fantastic sessions and loved meeting face-to-face with prospects and partners at the round table discussions. Most importantly, we learned what’s trending from the industry leaders: 
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See You at Shoptalk!

Threekit is a sponsor at Shoptalk 2019 next week in Las Vegas and we can’t wait to see what Shoptalk is all about! As we are getting ready for the big event, we spent some time thinking about what gets our team so excited to attend events like Shoptalk. Here is what we came up with!
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A simple guide to high performing 3D models for e-commerce

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”
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