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    Threekit AI: Transforming the Digital Buying Journey

    AI will usher in the biggest shift in online buying since the advent of the eCommerce. Threekit AI has you covered.

    Threekit AI for B2B Threekit AI for eCommerce

    Threekit AI for B2B

    b2b commerce search

    Your buyers are getting younger and expect more “eCommerce-like” buying experiences

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    Millennials are now involved in 73% of product or service purchase decisions at their companies (pymnts.com)

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    B2B buyers want to do at least 75% of their research online  (Forrester) 

    The ProblemArrow

    Right now, your site is too confusing and overwhelming. Buyers need more guidance.

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    As many of 40% will abandon the experience before they get to a salesperson 

    b2b commerce
    The B2B Buyer mindset wants both guidance and independence
    “I want to help myself”

    Buyers want to get 70% of the way to purchase before talking to a salesperson (LeadG2.com)

    “Understand my needs”

    89% of buyers are more likely to make a purchase when they feel understood (Salesforce)

    THE SOLUTION

    AI Guided Selling

    A product selection agent that visually guides buyers to the right solution 

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    An AI-powered agent will ask questions pertinent to purchase
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    Provide buyers with technical information throughout the interaction
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    Present products to help them narrow down their options before talking to a salesperson

    Threekit AI for eCommerce

    What You Need to Know

    Your shoppers are Millennial and Gen Z Browsers 

    Younger, savvier and more digitally advanced 

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    of eCommerce visitors are Searchers–they know what they want. 83% visitors are Browsers–they want to explore and see if you’re right for them  (Retail Touchpoints)

    Gen Z will outnumber and outspend Gen X in digital channels sometime in 2025 (eMarketer) 

    The ProblemArrow

    Right now, your site is not built for the Gen Z Browser

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    of shoppers cite navigation and search as the most important part of a site (Statista)

    Analog tools
    Analog Tools
    The eCommerce Buyer Mindset isn’t well-served with analog tools like filters and traditional search
    “I want to search the way I think”

    Average Search Query length has shifted from 2.9 words to 6.8 since advent of ChatGPT (Algolia)

    “I want a more intuitive experience”

    74% of adults 18-34 look forward to the improvements that AI can make to their online shopping experience (Harris)

    THE SOLUTION

    AI Discovery

    Help buyers navigate your catalog and show personalized product recommendations

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    Give shoppers inspiring prompts, not a search bar
    Provide personalized recommendations
    Provide personalized recommendations
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    Create a fun and engaging brand experience to keep them coming back

    Threekit AI Solves Real World Challenges

    Challenge
    AI-Driven Solution
    Challenge
    Assisting Buyers with a Technical Product Online

    Buyers want to do 75% of product research on their own, without the help of a sales person. But If a product is highly complex and has a lot of technical specifications that the average person doesn’t understand, it can be too intimidating to research that product online. 

    AI-Driven Solution
    AI Guided Selling

    Enables buyers to interact with an AI-powered agent that engages with buyer needs and presents the right product before connecting with a sales person.

    Challenge
    Overwhelming Your Shoppers

    The human brain processes text (especially a lot of text) relatively slowly. So when it arrives at an eCommerce site, it takes time to orient and attach to something it wants to explore. 46% of the time this results in overwhelm and site abandonment.

    AI-Driven Solution
    Visual Prompts

    By providing simple visual prompts for categories, occasions, climate or use, you can quickly connect with the shopper and show them something they can click into and explore. This reduces the work the brain must do to decide if this brand is right for me.

    Challenge
    Shoppers Decide What They Want Visually

    Shoppers are often inspired out “in the wild,” while walking around their neighborhood, at a public venue or while browsing online. They may want to shop your site for something just like what they’ve seen.

    AI-Driven Solution
    Image Upload and Match

    Enable shoppers to upload images of products they want, then let AI find and present like offerings within your product catalog.

    Challenge
    Limited or Inaccurate Search Results

    Traditional eCommerce search limits your results with a lack of contextual understanding, limited personalization and poor handling of synonyms and variants. It relies heavily on synonym matching or very near matching and that can weed out accurate results. 

    AI-Driven Solution
    Conversational Text Input

    Conversational Text Input enables shoppers to search like they think. They can use longer queries and describe occasions or people they’re shopping for and expect AI to pick up on the context and meaning and serve up accurate results.

    Challenge
    Reassuring Your Buyers

    When it is not clear “why” a search tool serves up particular results, it can reduce shopper confidence.

    AI-Driven Solution
    Confidence Messaging

    An AI-powered client advisor can have a conversational exchange with the shopper, serving up results and also explaining why those products were chosen. It can also answer follow up questions and make recommendations for complementary products.

    Challenge
    Assisting Buyers with a Technical Product Online

    Buyers want to do 75% of product research on their own, without the help of a sales person. But If a product is highly complex and has a lot of technical specifications that the average person doesn’t understand, it can be too intimidating to research that product online. 

    AI-Driven Solution
    AI Guided Selling

    Enables buyers to interact with an AI-powered agent that engages with buyer needs and presents the right product before connecting with a sales person.

    Challenge
    Overwhelming Your Shoppers

    The human brain processes text (especially a lot of text) relatively slowly. So when it arrives at an eCommerce site, it takes time to orient and attach to something it wants to explore. 46% of the time this results in overwhelm and site abandonment.

    AI-Driven Solution
    Visual Prompts

    By providing simple visual prompts for categories, occasions, climate or use, you can quickly connect with the shopper and show them something they can click into and explore. This reduces the work the brain must do to decide if this brand is right for me.

    Challenge
    Shoppers Decide What They Want Visually

    Shoppers are often inspired out “in the wild,” while walking around their neighborhood, at a public venue or while browsing online. They may want to shop your site for something just like what they’ve seen.

    AI-Driven Solution
    Image Upload and Match

    Enable shoppers to upload images of products they want, then let AI find and present like offerings within your product catalog.

    Challenge
    Limited or Inaccurate Search Results

    Traditional eCommerce search limits your results with a lack of contextual understanding, limited personalization and poor handling of synonyms and variants. It relies heavily on synonym matching or very near matching and that can weed out accurate results. 

    AI-Driven Solution
    Conversational Text Input

    Conversational Text Input enables shoppers to search like they think. They can use longer queries and describe occasions or people they’re shopping for and expect AI to pick up on the context and meaning and serve up accurate results.

    Challenge
    Reassuring Your Buyers

    When it is not clear “why” a search tool serves up particular results, it can reduce shopper confidence.

    AI-Driven Solution
    Confidence Messaging

    An AI-powered client advisor can have a conversational exchange with the shopper, serving up results and also explaining why those products were chosen. It can also answer follow up questions and make recommendations for complementary products.

    Threekit AI Capabilities

    “Something Similar”

    Show me more options that look like this or are complementary

    Shop the Look

    Let me see outfits together and select items I like

    Semantic Search

    Interpret personal text or prompts, make associations and serve up results based on your user's intent

    Guided Buying

    Walk customers through a technical purchase with visual prompts to get input and help them build confidence

    Bundled Buying

    Suggest products that go with an item so the shopper can purchase them all at once

    "Match This" Upload

    Enable photo upload to show customers items that complement ones they already own 

    “Close Enough” Text

    Interpret misspellings to determine intent and get user's to the right results

    Social Extension

    Guide users into a fun, social-like buying experience directly from their feeds

    Product Information Enrichment

    Use AI to identify all the relevant features and descriptors and apply them to the right products

    Threekit AI by the Numbers

    40 %

    Conversion Lift

    When shoppers are presented with personalized product recommendations, they are more likely to buy and repeat purchase

    20 %

    Increase in Average Order Value

    Because Visual Discovery bundles complementary products, buyers are more likely to build their cart and make incremental purchases 

    32 %

    Bounce Rate Reduction 

    When you give shoppers engaging product experiences and quickly serve personalized recommendations, they stay on your page

    Get Started with Threekit AI 

    1

    Upload your existing product catalog 

    2

    Connect with Threekit platform, AI and eCommerce and merchandising systems 

    3

    Develop the perfect customer experience with the Threekit team

    4

    Enhance customer experience and increase conversion rate with AI Discovery live on your site

    Interested in AI Discovery?

    Good timing. We’re ready to help you show the right products to your buyers, fast. 

    Schedule a Demo