Public health efforts led to business closures around the country from March through May. By mid-May, though, most states had declared construction and building materials businesses essential, meaning they could once again operate, though often with modified practices.

Selling physical products and solutions to businesses has always been a challenge. However, the COVID-19 pandemic has created a whole new set of obstacles that B2B sales teams have to overcome to meet with potential customers. However, not all marketers are facing the same challenges. The smartest B2B sales teams are using a combination of 3D configuration and augmented reality technologies to conduct virtual sales calls.  

Selling isn’t for the weak spirited.

We’re living in a time of accelerating change. The new reality has shown with the overnight growth of eCommerce sales. With B2B, the reaction has been just as swift, expediting three trends that were already picking up steam: