What is the OBJ 3D file format? The Wavefront OBJ format is the most widely adopted 3D model storage format. The file format name, OBJ, is in reference to its purpose of storing 3D OBJects. The OBJ format was originally the native file format for the 1980s era Advanced Visualizer 3D modeling package. Advanced Visualizer 3D is now obsolete, but some of its code was incorporated into its successor, the Maya 3D editing suite. In addition to just the OBJ geometry format, it has a sister format called MAT, which is used for material definitions.

What is the state of augmented reality (AR) on the web in 2019? Well, it is a complex story for now because the underlying technology for AR on the web is not yet mature.

This week our team was in Las Vegas for the annual Shoptalk event. We met with thousands of retail leaders, industry experts, analysts, partners, and technologists. We attended fantastic sessions and loved meeting face-to-face with prospects and partners at the round table discussions. Most importantly, we learned what’s trending from the industry leaders: