You Make Exactly the Right Product for Every Application. Your Website Doesn't Know That Yet.
Threekit puts an AI Agent on your site that guides industrial buyers, distributors, and procurement teams from application requirement to the right product - and hands off a lead that's ready to quote.
Three Problems. One Fix.
The 10,000-SKU Dead End
Industrial buyers and procurement teams land on a product catalog with thousands of configurations. They know the application. They don't know the right SKU. Without guidance, they submit an RFQ that takes three days to route - or they call a competitor who makes it easier.
Distributors Who Can't Specify
Your distributors carry your line, but they're not application engineers. When a buyer brings a complex operating environment, the distributor escalates to your inside sales team - adding cost, slowing the deal, and creating a bottleneck that doesn't scale across a large channel.
Leads Without Application Context
A lead arrives. Product name. Contact info. Your rep starts the first call with no idea what the application is, what the operating conditions are, or whether the product the buyer selected is even right. That call takes 40 minutes and produces a quote that should have taken five.
An AI Agent That Specs the Right Product the Way Your Best Application Engineer Does.
Your best application engineer doesn't hand a buyer a catalog. They ask about the operating environment - temperature range, load, duty cycle, media compatibility, regulatory requirements. Then they specify the right product. Exactly right. Not close enough.
Threekit puts that expertise on your website. The agent asks the right application questions, navigates your full product line to the correct specification, and hands off a lead that already has the application documented, the product selected, and the buyer pre-qualified.
Distributors and inside sales get leads they can quote immediately. Your website stops being a catalog and starts doing application engineering work.
We're spending millions generating leads. They go to the dealer and it's a black box.
— Sales leader, industrial manufacturer
Built for How Industrial Buyers Actually Specify Products.
Application-Driven Product Selection
Asks about operating conditions, load, environment, and regulatory requirements - then navigates thousands of SKUs to the exact right specification. Works for simple reorders and complex multi-variable applications from the same platform.
Complete Solution Builder
Primary product, compatible accessories, consumables, mounting hardware, spare parts - the agent surfaces the complete bill of materials for the application. Leads arrive with everything needed to quote, not just the feature product.
Photo Upload & Part Match
A buyer or maintenance tech uploads a photo of an existing part or nameplate. The agent identifies the specification and recommends the correct replacement or upgrade - no cross-reference table required.
Distributor & Rep Lead Routing
Every lead routes to the right channel partner automatically - with application detail, product specification, and buyer context attached. First calls start with a quote, not a discovery conversation.
Multi-Audience Paths
Procurement teams get compliance and availability focus. Engineers get specification depth. Maintenance professionals get cross-reference and replacement guidance. One agent adapts to each audience automatically.
Live in 90 Days
Sits on top of your existing product data, pricing tools, and CRM - regardless of how that data is structured. No rip-and-replace. Marketing can deploy without a multi-year IT dependency.
Proven with Manufacturers Across Institutional Industries.
AI Agent guides businesses to the right personalized workwear and B2B supply solution online - delivering higher-quality leads to sales with products and intent already attached, rather than blank inquiry forms.
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What Changes When Your Website Does the Application Work?
Increased CVR
More leads from existing traffic
Industrial buyers who get guided through complex selection convert. Buyers who can't navigate 10,000 SKUs leave or submit low-quality RFQs. The agent closes the gap.
Higher AOV
Complete BOMs, not single SKUs
The agent always builds the full solution - primary product, accessories, and consumables. Buyers arrive with everything needed for the application, not just the entry-level item.
Less Time to Close
Faster quotes, fewer misspecifications
Leads arrive with the application documented and the product correctly specified. Distributors and reps quote on the first call instead of spending it on discovery - and avoid the costly errors of a misspecified product.
See What This Looks Like for Your Product Line.
We'll demo it trained on manufacturing products - not a generic prototype. Your catalog, your applications, your distributor and rep network.