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Announcing Threekit's $20M Series A Funding

Today we're pleased to announce that Threekit has raised $20M in Series A financing, led by Shasta Ventures. Additional investors included Salesforce Ventures, former San Francisco 49ers Hall of Famer Steve Young, Marketo Co-Founder Phil Fernandez, and serial SaaS entrepreneur Godard Abel (G2, Steelbrick, and BigMachines). 
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4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as 3 other characteristics that make Threekit unique. 
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Why Now’s the Time to Invest in Augmented Reality for Retail

Augmented reality is not a "technology of the future"...it has arrived. Retail is one of the categories that will be wise to leverage its power early and often. 
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Should you use the STEP file format?

This is Part 5 in our series, "Ben Houston's Ultimate Guide to 3D File Formats". 
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Working at Threekit:  3 Lessons in 3 Months

What's it like to work at Threekit? Find out firsthand from the people living it.   
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OBJ 3D file format: When should you use it?

This is Part 4 in our series, "Ben Houston's Ultimate Guide to 3D File Formats". 
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How & Why to Use SEO-Friendly Product Images

Great news, everyone: the ecommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.
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The Visual Economy

In Part One of “The Visual Economy,” we dove into how our innate visual tendencies have been made more apparent with the advent social media and which brands have thrived in this new world. In Part Two, we’ll look at why it pays to meet consumers’ visual expectations and how brands might go about tackling this challenge.
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FBX 3D file format: When should you use it?

This is Part 3 in our series, "Ben Houston's Ultimate Guide to 3D File Formats". 
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