ThreeKit Blog

10 Brands Using 3D Product Visualization Effectively

on September 21, 2020 | By Travis Wasson

3D product visualization is an art... and not just in terms of the graphic design itself! Yes, the visuals are stunning in their own right, but what’s equally impressive is the way many eCommerce companies are using this technology to sell their products.

The Rise of 360 Spin Video for eCommerce

on September 16, 2020 | By Ben Houston

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.

Top 5 Product Photography Tips for Small Business Owners

on September 14, 2020 | By Deana Ward

Small business owners are resilient. They’re jugglers. They’re often a one-man or woman show. However, while they may have sound business judgement and incredible passion, they cannot possibly be experts at everything.

5 Reasons Furniture Visualization has Taken Off During Covid-19

on September 14, 2020 | By Marc Uible

We’re living in strange and unprecedented times... but you already knew that. Everyone has been talking about how “strange” and “unprecedented” this all is since April 2020, when Google Trends reported a huge (and unprecedented) spike in internet searches for the phrase “unprecedented times.” For now, the “new normal” is defined by economic uncertainty—another phrase that saw a massive spike last April.

Guidelines for Taking Aesthetic Product Image Photography

on September 10, 2020 | By Deana Ward

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.

5 Brands That Are Owning 360 Spin Product Photography

on September 9, 2020 | By Slava Kovelman

360 spin product photography is the closest we can get to “try before you buy” without—well, trying before you buy. Now, more than ever, potential customers are reluctant to leave their homes to inspect products before making an actual purchase. That means they’re looking to eCommerce to give them an up-close look.

The Ultimate Guide to Visual Product Configurators

on September 8, 2020 | By Kiefer Uuksulainen

Have you ever ordered something online that didn’t live up to the photographs? That sinking feeling—buyer’s remorse—is something consumers go to great lengths to avoid. And that pain avoidance almost certainly contributes to the fact that Americans only end up buying 58% of the items they add to their online shopping carts each year.

3 Ways Online 3D Product Configurators Green the Product Lifecycle

on September 4, 2020 | By Deana Ward

eCommerce is badly in need of a green makeover. Online retailers have long been searching for ways to decrease waste and reduce carbon emissions in their operations, and COVID-19 has only made the situation worse. From the burden of product returns to demand miscalculations and manufacturing surpluses, eCommerce churns out far too much waste, and retailers need to do something about it.

Elevate Your eComm Store this Holiday with 3D and Virtual Photography

on September 2, 2020 | By Svetla Pavlova

Ready or not, the year's busiest shopping season will be here before we know it. With the possibility of a “quarantined holiday” in our midst, the appeal of online buying has reached an all-time high. And with a large number of potential customers and holiday shoppers logging online to find gifts for their loved ones, the prospect of 3D virtual photography has just gotten a lot more interesting—and marketable.

20 Augmented Reality Statistics You Should Know in 2020