This week, we spent some time developing the thing that brings comfort to any team during periods of tumult and uncertainty—perspective. A truthful thread of logic that gets us out of the moment and helps us all to see the big picture. 

A note from our President, Joachim Klein...

If you’re selling online, your product images have a huge impact on your company’s overall performance. And while there’s plenty of information online about product photography techniques, lighting tips, equipment, costs, and more, what we didn’t see was a guide that broke down various product photography techniques by looking at real-life examples.

Interactive 3D uses WebGL technology to render 3D images of products that shoppers can interact with – think spin, turn and zoom in. These capabilities are impactful in eCommerce: research shows that the ability to interact with product imagery boosts customer trust. Importantly, the ability to manipulate images is three times more effective at building trust than the ability to change an item’s color. Given the promise of this technology and its ability to deliver better customer experience, this guide explores why a business should pursue it and provides simple steps get there. 

In a world where consumers have higher expectations for product visuals than ever before, companies that sell their products online are under increased pressure to deliver a premium buying experience. Today, we're excited to announce the Threekit 3D and augmented reality extension on the Magento Marketplace. 

Images play a huge role in the success of an eCommerce website. They can impact conversion rates, return rates, and even the number of people who actually see your merchandise . Obviously, with so much at stake, it’s important to get your eCommerce images exactly right – which means you have to master not just product photography but also planning and some post-shoot optimization. Here, we lay out a can’t-lose strategy to ensure your eCommerce images are up to the task of boosting your conversion rate, lowering your return rate, and improving the overall experience of customers who visit your site.

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.

It’s hard to overstate the importance of visual content on an eCommerce website. It feels like “product imagery” includes more advanced formats like video, interactive 3D and augmented reality and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.

  Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.