It's perhaps not a surprise that the average online attention span is now shorter thanever. Shoppers want instant gratification too. And when they can't configure or customize products exactly to their liking, there's a million oher distractions to take them to another e-commerce business.   If you're thinking about product configuration and your marketing technology and e-commerce roadmap - here's four reasons why customization and 3D visualization should be on high on your priority list:    ThreeKit3DConfiguration

A startup is a microorganism made up of entrepreneurial cells. Each person working at the startup, a.k.a. the cell is a unique species that at the visceral level embodies the entrepreneurial spirit.

Whether we like it or not, the world is evolving. Thanks to technology, customer behavior is changing rapidly, and brands have to keep up.

   ThreeKit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of ThreeKit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the ThreeKit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.

What is the OBJ 3D file format? The Wavefront OBJ format is the most widely adopted 3D model storage format. The file format name, OBJ, is in reference to its purpose of storing 3D OBJects. The OBJ format was originally the native file format for the 1980s era Advanced Visualizer 3D modeling package. Advanced Visualizer 3D is now obsolete, but some of its code was incorporated into its successor, the Maya 3D editing suite. In addition to just the OBJ geometry format, it has a sister format called MAT, which is used for material definitions.

 

What do helmets, couches and watches all have in common? Not much except that all are part of an explosive trend in digital commerce: online 3D Product Configuration. While the manufacturers of these products are leading the way, before long, most products will inevitably be sold this way and most customers will come to expect it as a natural part of their e-commerce experience. Sure, selecting colors and textures has been a mainstay of product customization for a while now, but the new trend is to offer customers hundreds of options and to enable the consumers to see them come to life in intricate, exquisite detail.

What is the state of augmented reality (AR) on the web in 2019? Well, it is a complex story for now because the underlying technology for AR on the web is not yet mature.

  ThreeKit has joined the Khronos 3D Commerce Exploratory Group to help guide the future of 3D commerce. The purpose of the group is to establish standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices.