Working at a start-up is equal parts thrilling and challenging...and it's not for everyone. But for some, it is the perfect fit for their skills and ambitions. Find out if you have the entrepreneurial spirit. 

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.

We know that in today's visual economy, consumers are hungry for AR technology. In fact, 71.5% say that AR is the “future technology they are most eager to use.”  But the truth is, augmented reality (AR) on the web may not be as far into the future as some think.  It's a complex story because the underlying technology for AR on the web is not yet mature.

Today, eCommerce is a $3.5 trillion business and is projected to be worth $4.9 trillion by 2021. If you sell products online, you already know that competition is fierce and every vendor is looking for an edge. Science suggests you’d be likely to find that edge through your customer’s visual experience. After all, 90% of what our brains process is visual.

E-Commerce of the Past  Do you remember what it was like to use the internet 20 years ago? We sure do. You would boot up your machine, open AOL, and then sit back and spin a few times in the swivel chair, all while the dusty modem revs up and transforms a dial tone into that robotic clang that tells you that you’re finally in. What is even more painful is remembering what e-commerce pages looked like 20 years ago - at this point it feels a bit like digging through archaeological ruins.  

People come into contact with 3D rendered images every day. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, 3D rendered images are an important form of visual content for marketers, advertisers, and content producers.

Threekit was a sponsor at Oracle Modern CX last week. Not only was our team excited to get out Chicago and spend time in Las Vegas, but we were also excited to spend time with the inspiring people at Oracle Modern CX. While at the event we heard from impactful speakers like Mark Hurd and Magic Johnson and got the opportunity to hear from Oracle about the future of technology. Here are our takeaways:

Interactive product experiences are increasingly becoming customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. Could it be right for your products?  A 3D product configurator is a way to let your customers to personalize a product they want to buy. The added bonus of the 3D element is that it allows your customers tointeract with your products online the way they would in store. Plus, they can select custom options and watch them transform in real time even if you don't have those options ready to be manufactured. In other words, 3D configurators supercharge e-commerce through immersive visualization. But it’s not just the ability to see various colors, components, and styles—3D configurators can also provide dynamic pricing for chosen configurations.