Ready or not, the year's busiest shopping season will be here before we know it. With the possibility of a “quarantined holiday” in our midst, the appeal of online buying has reached an all-time high. And with a large number of potential customers and holiday shoppers logging online to find gifts for their loved ones, the prospect of 3D virtual photography has just gotten a lot more interesting—and marketable.

When you visit a eCommerce site, images are the element most likely to draw you in and capture your imagination. This isn’t simply conjecture…it’s science. 83% of shoppers point to product images as the number one factor impacting their purchase decision. And those shoppers also expect to see at least 8 images per product page. In short, brands need more images of better quality than they ever have before.

As Gen Zers enter the workforce and build their spending power, eCommerce companies must adopt a digital-first mindset if they want to reach this key demographic.

The end results of traditional product photography and virtual photography are, well, virtually the same: a high volume of high-quality images.

In the era of COVID-19, photo shoots are canceled and retailers are searching for remote alternatives to in-studio production.

Consumers are staying at home more than ever before, and many are looking for ways to improve their environment -- in this case, their homes. One of the easiest ways to make home improvements is to add new furniture. Adding just a few new pieces can help a space feel "new".

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.