When it comes to medicine — when it comes to saving lives — precision is vital. Knowing exactly what needs to happen and how it should happen makes the difference between patients lost and lives won. When it comes to purchasing medical equipment, knowing the cellular details about the product are necessary. Unfortunately, there are so many medical equipment providers that are not making use of modern technologies to present their equipment in an informative and highly detailed way.

Selling physical products and solutions to businesses has always been a challenge. However, the COVID-19 pandemic has created a whole new set of obstacles that B2B sales teams have to overcome to meet with potential customers. However, not all marketers are facing the same challenges. The smartest B2B sales teams are using a combination of 3D configuration and augmented reality technologies to conduct virtual sales calls.  

Augmented reality is not a "technology of the future"...it has arrived. Retail is one of the categories that will be wise to leverage its power early and often. 

Today, eCommerce is a $3.5 trillion business and is projected to be worth $4.9 trillion by 2021. If you sell products online, you already know that competition is fierce and every vendor is looking for an edge. Science suggests you’d be likely to find that edge through your customer’s visual experience. After all, 90% of what our brains process is visual.

There’s a good chance you’ve seen a 3D rendered image today.  Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, you’re likely to come across images created by the process known as 3D rendering. In fact, 3D rendered images have become an important form of visual content for marketers, advertisers, content producers, and others.

Deciding whether or not to take the plunge with interactive 3D visuals can be a daunting process. Starting with a pilot is often the right first step.      For companies that are new to 3D, it can feel like you are wading into unfamiliar territory.   Questions arise: How do we know this will work for our business? Will we be able to increase our conversion rates and web traffic? Are we in a position to fulfill an increased number of orders?

You may be asking yourself,  “What gives? I’ve been watching movies in 3D for over 20 years—performance is an issue with 3D?”

  Updated May 5th, 2019 Congratulations!  You’ve decided that you want to transform your customer's buying journey and draw your audience in with interactive 3D product experiences.  You know that putting your customer in the driver’s seat will lead to increased brand loyalty, improved conversion rates, and accelerated revenue growth.