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3 Ways Companies Pay for Poor Product Visuals

Compelling visuals and product experiences don't always top the "must do" list for eComm marketers...but they should. When imagery fails to accurately convey all of a  product's features and benefits, it's the brand that pays. 
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Should you use the STEP file format?

Should you use the STEP 3D file format? Like with all 3D file formats, it depends on what you are trying to do. Here, I will talk about the strengths and weaknesses of the STEP file format so you can decide if it is right the task at hand.
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Furniture brands: If you’re not doing these 4 things, you’re probably losing money

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.
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How to Improve Customer Experience with Better Product Imagery : 6 Ideas

It doesn't have to be difficult or expensive to improve your customer experience to the degree that you start seeing real results. Here are 6 simple ideas for achieving this with product visuals.   
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Threekit partners with Magento to Deliver 3D Commerce for Merchants

   Threekit partners with Magento We are excited to announce our partnership with Magento, an Adobe Company, the worldwide leader in Cloud Digital Commerce Innovation, to expand its offering to Magento Commerce merchants. Through this strategic partnership, Magento Commerce merchants can now take full advantage of Threekit’s platform features, which include a 3D product configurator, interactive 3D, virtual product photography, and interactive product tours. Additionally, powerful augmented reality (AR) and virtual reality capabilities allow customers to preview their customizations before making purchases. By using the Threekit Platform and showing consumers exactly what they're buying, brands can see a 40 percent increase in online conversions and an 80 percent reduction in online returns.
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