Visual Commerce for Custom Shirts

By incorporating interactive and personalized features, custom shirt manufacturers can enhance shopper engagement, boost sales and improve brand perception. In this article, we will explore the benefits of selling online with visual commerce tools.

Key Takeaways

  • Providing high-quality product visuals inspires shoppers to explore your catalog, as well as creating brand trust.
  • Interactive imagery and immersive experiences like augmented reality are statistically high drivers of conversion, as well as differentiating you from competitors in your field.
  • Seamless integration with your existing tech stack means Threekit scales with your business, supporting growth and providing cost-cutting features.

Shopper trying on an oversized shirt at home without 3D for fashion modeling

The Impact of Visual Commerce

Whether buying a button-down for a formal event or a one-of-a-kind t-shirt to make a statement, online shoppers feel more confident in a purchase when they can inspect the product from all angles and distances.

83% of shoppers cite product imagery as the crucial factor influencing their buying decisions. 

With Threekit's 3D renders, swiftly built from your design files, customers can rotate a shirt 360°, inspecting it from every angle to be sure customized elements are correct. They can zoom in to gain a better understanding of the material's texture and drape. 

And they can do all that while personalizing it in the product customizer, with all changes to the shirt and price reflected in real-time.

Leveraging the Power of Customization

Personalized apparel customization empowers shoppers to create unique shirts that resonate with their individual style and preferences.

This bespoke approach taps into the desire for self-expression, making each purchase more than just a transaction—it becomes a personal statement.

Studies indicate that when shoppers have a hand in creating their own product, they're 60% more likely to buy.

By providing shoppers with the ability to tailor their top to their exact fabric, color and fit preferences, you not only foster a sense of connection with the brand but also significantly boost the perceived value of their products.


A Better Fit Through Augmented Reality

Augmented reality (AR) empowers shoppers to visualize how a shirt will look on them, without the need for physical fitting rooms. This not only enhances the user experience but also significantly reduces product returns due to sizing issues.

With AR, the gap between the digital and physical shopping experience is closing, offering a seamless transition from online browsing to purchase decision.

Additionally, the integration of AR virtual try-on experiences into ecommerce platforms has shown a substantial impact on consumer confidence.

Shopify found that products advertised with AR content saw a 94% higher conversion rate than products without that content. 

3K Pillar (revised) Marketers Guide to Product Photography in 2020-8

Inspiring with Cost-Saving Lifestyle Photography

Threekit's Virtual Photographer tool turns a 3D image into thousands of photorealistic images that showcase the shirt from all angles.

These images can be rendered into aspirational lifestyle shoots, showing the product in motion and adding to the excitement of the shopping experience.

With just a few clicks—and no costly photoshoots or wasted samples to warehouse—you can create the stunning array of images that customers demand. 

Plus, you can engage brand storytelling and ensure visual consistency across all customer touchpoints.


Future-Proof Adaptability

By storing generated images as individual models, materials and textures, the platform enables wide-scale repurposing of assets across various platforms and uses.

This means you can modify colors, fabrics and other design features with just a single base file of the product and a few clicks. And because you can do all your editing with the same virtual photography software, you can save even more time and money on re-shoots and retouching.

With the agility to modify configurations and products quickly and easily, you can adapt to market changes and material supply chain concerns faster than competitors.

This boosts brand trust, as well freeing up more time for product innovation.

3K Pillar (revised) Marketers Guide to Product Photography in 2020-14

Integration with Your Existing Tech Stack

Threekit integrates with a variety of business tools and ecommerce platforms, making it agile in adapting to your unique business needs. These include ERM, DAM, PIM, pricing tools and more.

There's no need to install multiple software items or train up support personnel in complex procedures. Neither will you need a developer specialist to manage Threekit. It's an innovative platform that provides the ease of plug-and-play with the complexity necessary to unify product offerings in the most efficient way possible.

Coupling your 3D product configurator with your existing business systems allows users to send and retrieve product information data quickly and conveniently. This can be done manually or automatically in real-time, through a product configurator API.

There are multiple ways that a product configurator can communicate with your existing data sets, so you can create a system that makes it easier for your employees to use technical product specifications and other PDM systems.

J.Press Button Down Shirt - 1080x1350 - 4-5 (1)-1

Ready to give visual commerce a try? Schedule your free Threekit demo today to see how we can make your custom shirt business peak.