Digital Product Differentiation is the Future of Commerce

Forget bland product pages and generic website layouts. Category-leading brands aren't just selling products; they're telling stories, connecting emotionally and creating immersive experiences that make them stand out. 

And Threekit is built make it all happen.

A few product images and some descriptive text won't cut it anymore. If you’re a commodity product, you can get away with a typical retail experience. This assumes there’s nothing particularly “special” about your product that you need to communicate.  For higher consideration purchases, consumers crave connection and that comes from visual storytelling. 


Visual storytelling is essential to enabling brands to achieve differentiation.

Consider these examples: 

Digital Product Differentiation: This goes beyond just features and benefits. It's about showcasing the unique aspects of your product: the craftsmanship, the materials, the story behind its creation. Look at Benchmade knives. They don't just sell knives; they showcase the artistry, the heritage, the meticulous attention to detail that goes into every blade. Suddenly, you're not just buying a knife, you're buying a piece of American craftsmanship.

Differentiation Through Brand Evolution: Every brand has a story. Ralph Lauren has long been celebrated for putting its stamp on classic American apparel, but their home collection was lesser known.  It’s made with the same thoughtfulness and attention to detail as all their products. Ralph Lauren Home understands this. 

ralph lauren chair

They know their customers appreciate the intricate details and craftsmanship that go into their furniture and they know this is a differentiator. So they leverage their digital experience to showcase the behind-the-scenes process, allowing customers to connect with the passion and dedication poured into every piece.

Differentiation via Your Personal Digital Shopper: Allen Edmonds is a unique case study. Their new shoe customization tool isn't just a bunch of drop-down menus. It's a guided experience that feels like having a personal shopper by your side. It's beautiful, it's easy to use, and it ultimately creates a more satisfying experience for the customer, even without an in-person concierge.

The brands who get it are already winning.  They're investing in storytelling, in showcasing the unique value proposition of their products, and in creating effortless digital experiences that guide and delight their customers.  

What do you want your future to be?  Are you ready to join the ranks of these  differentiated brand experiences?

We’re your fast track there. Let’s talk.