360 spin product photography is the closest we can get to “try before you buy” without—well, trying before you buy. Now, more than ever, potential customers are reluctant to leave their homes to inspect products before making an actual purchase. That means they’re looking to eCommerce to give them an up-close look.

Interactive product experiences are increasingly becoming customer expectation in today's visual economy, but there are specific applications for each variety. A 3D product configurator is especially useful to show customization. So, what is a 3D configurator, and could it be right for your products?