— The Threekit Blog

Field notes on AI-native CPQ

What we're learning from the manufacturers rebuilding their buying experience — one configuration at a time.

— More from the team

Show Your Clothes Shop's Product Customization Options on Social Media

Thanks to the magic of social media, online retailers can showcase their clothing store's product customization functionality with a simple click of a button. Customizable products are displayed for millions of prospective online shoppers across the globe, increasing brand recognition and bringing the virtual world a little closer together.
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5 Ways Product Customization Boosts Customer Lifetime Value

Customer loyalty is the heart and soul of a good business, and prioritizing customer lifetime value is the best way to ensure your favorite online shoppers keep coming back for products they can rely on. Product customization can help businesses improve customer lifetime value by creating products that are just right for each customer.
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4 New Year's Resolution Marketing Ideas With SAP Product Configuration

As the new year approaches, many shoppers are likely to set certain New Year's resolutions. If you want to market to these consumers and establish a strong connection with them, SAP product configuration can give you a unique way to do so.
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How a Visual Configurator Sells More B2B Aluminum Carts and Cabinets

Like consumer shoppers, B2B shoppers have shifted course to making many purchases online. Although the practice of online shopping through tools like a visual configurator was already gaining popularity in B2C markets, the growth of online B2B sales also increased radically during the pandemic.
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3 Ways a Visual Configurator Creates More Touchpoints With Hot Leads

A visual configurator improves the experience of hot leads by creating more touchpoints in the sales funnel. Hot leads are easier to convert because they have shown interest in your products; they already know what they really want.
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Georg Jensen and the Fusion Series: How Threekit Helped Showcase New Designs

Georg Jensen has built a reputation as one of the world's leading designers, and the company continues to expand with even more iconic concepts. One of these is the Fusion series of rings, bangles and pendants that effectively transitioned the company from silverware to custom jewelry.
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7 Advantages of Furniture Shopping in an SAP Product Configurator

With new technologies like an SAP product configurator making at-home shopping more convenient, in-store buying is becoming less appealing. In 2021, online furniture shopping sales accounted for 11.8% of total retail eCommerce in the USA.
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How a Room Builder in Your SAP Product Configurator Boosts Cart Value

If you are taking advantage of an SAP product configurator, you already know its impressive benefits. But while it can provide consumers access to extensive visual data, the configurator can't always offer the full picture. That's where our room builder comes in.
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How a Product Customizer Can Help With Your Post-Holiday Return Plan

With holidays around the corner, eCommerce companies are actively preparing for the high season. Once the season is over, businesses will be getting ready for the barrage of returns. But by taking advantage of a product customizer during the holidays, you don't just boost the peak season sales; you can also minimize post-holiday returns.
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