Field notes on AI guided selling.

When it comes to eCommerce, the less left to the imagination, the better. When customers can’t see exactly what they’re buying, they’re less likely to make a purchase — and are less satisfied with purchases they make. Adding a visual product customizer to your website can reduce customer churn and increase sales.

As more and more indicators point to the end of the pandemic, many brands may be tempted to believe the eCommerce shopping experience will return to the old way of doing things. While we can’t predict the future, we can prepare for it, and a wealth of hard data suggests the new way is here to stay. As smart brands drove eCommerce innovation forward in record time during quarantine, consumers grew to expect those conveniences today and for the foreseeable future. Nearly every region, demographic, and category saw an unprecedented spike in online shopping activity, and eCommerce in general saw a dramatic rise in revenue. That trend still has momentum, and there are next to zero signs of a slowdown.

Today, it takes more than 3D visuals to stay ahead of the digital marketing curve – it takes 3D visual product configuration. This marketing tool has completely transformed the landscape of how we do business, as well as how our customers navigate their journey

As online shopping gains significant momentum, consumers expect a superior virtual experience. In the 21st century, personalization is making a huge stand. That's why allowing consumers to customize their products is the key to high conversion and retention rates. An interactive product configurator is a powerful tool that doesn't just allow customers to explore items from all angles–it helps them create a perfect product by playing around with different configuration options.

Augmented reality (AR) is the process of layering some type of organized digital information onto a real-world scene. The process augments–in other words, improves or makes more complex–our interaction with the world around us. Augmented reality has been available for several years, via smartphone apps like Niantic Inc.'s Pokémon Go and apps that let shoppers see what a certain piece of furniture will look like in their living room. Today, tech titans like Google, Apple, and Facebook have ambitious plans for launching AR-based products in the future. There is an infinite number of potential applications of augmented reality–it's not just for gaming anymore. These prominent companies know AR is required for state-of-the-art products and customer demands. Self-driving cars and smart factories have been touted as primary applications of augmented reality. But with 5G wireless service comes ease of applying AR technology to consumer-based products like smart glasses. It's time for every business to assess the ways AR can be applied to improve both in-house operations and customer experience. Below are some examples of tech industry investment in augmented reality.

The world of eCommerce is more competitive than ever before. With countless brands vying for customer attention on their laptops and mobile devices, it’s critical for every player in the digital marketing space to be on their A game at all times, in every medium. While this may sound like a monumental challenge, it’s also one of the most exciting times in marketing history. New technologies, approaches, and tools are popping up every day, promising an endless future of innovation to look forward to.

If you're like me, you're super intrigued by the hooplah surrounding NFTs, crypto-markets, and meme-stocks. You understand that there are opportunities out there, but you don't really know enough to figure out how to leverage them. This new piece from Threekit's founder Ben Houston, "Virtual Products and NFTs in the Metaverse," is a super helpful overview, offering practical insights for businesses who want to learn how to sell virtual products and make their mark in this space.

The importance of customer experience in eCommerce cannot be over-emphasized. Why? Because without staff or a brick-and-mortar structure, online shoppers form their opinions of a brand based on their journey through its website. The pandemic completely transformed every area of life, including shifting shopping habits from traditional in-store visits to primarily digital experiences.

We are thrilled to announce the launch of Shop Threekit. Shop Threekit is the world’s first multi-brand 3D marketplace. That means it’s the first place on the web where virtual shoppers can go to find the best customizable products with high-end eCommerce customer experiences to match.