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The Visual Economy

In Part One of “The Visual Economy,” we dove into how our innate visual tendencies have been made more apparent with the advent social media and which brands have thrived in this new world. In Part Two, we’ll look at why it pays to meet consumers’ visual expectations and how brands might go about tackling this challenge.
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The Visual Economy

In this two-part series, we'll explore the human predilection for visual stimulation, the explosive growth of visual technology and how businesses can actually exceed customers' visual expectations, even as those expectations grow at an exponential rate.  Part 1: How Imagery became Currency
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