How does Threekit help heavy equipment manufacturers sell more effectively?

Threekit helps manufacturers guide buyers through complex product catalogs with real-time 3D configuration and AI-driven recommendations, turning product exploration into high-quality leads and faster conversions.

Does Threekit generate CAD drawings for customized machinery?

Yes. The platform automatically generates CAD drawings and manufacturing specs in real time, connecting configuration data directly to engineering and production systems.

How does AI Guided Selling improve sales for heavy equipment?

AI Guided Selling equips sales teams with smart tools for discovery, feature education, follow-up questions, and product prioritization—making it easier to convert leads into quotes and completed orders.

Can customers customize equipment in 3D before purchasing?

Yes. The AI Visual Configurator lets customers explore and customize heavy equipment in 3D, including materials, accessories, and components, so they can see exactly what they’re getting before ordering.

3D Product Configurator for the Heavy Equipment Industry

Buyers Who Can't Self-Select

A contractor needs the right machine for a job. Your website shows model after model - rated load, operating weight, boom reach - but never asks about the job itself. They can't tell which machine is right, so they call a dealer who explains it over 45 minutes. Or they leave.

Dealers Missing Attachment Revenue

A buyer finds the base machine. They never see the attachments that make it work for their application. No one on your website asked about the job site. Attachment revenue walks out the door on every lead that arrives as a machine model and nothing else.

Inventory Invisible Until the Dealer Call

A buyer gets excited about a machine. Two calls later, they learn it's a 16-week lead time - but a comparable model is in stock at the regional dealer. Inventory-aware selling shouldn't require a dealer call. It should happen on your website.

A great dealer rep doesn't show a buyer every machine in the yard. They ask about the job - material type, dig depth, lift height, site access, operator experience. Then they recommend the right model, the right spec, and the attachments that make it work. The buyer walks away with a complete package, not a brochure.

Threekit puts that expertise on your website. The agent asks the job-site questions, matches your catalog to the application, surfaces in-stock options first, and hands off a lead that already has model, spec, attachments, and dealer routing attached.

Dealers get leads they can quote immediately. Your website stops being a spec sheet library and starts doing job-matching work.

Job-Site Guided Selection

Asks about application, material, site conditions, and performance requirements - then matches the right machine from your full line. Buyers get a recommendation based on the job, not a filter list they don't know how to use.

Attachment & Accessory Builder

Base machine, buckets, thumbs, hydraulic upgrades, quick couplers - the agent surfaces the complete package for the job. Buyers arrive at the dealer pre-sold on the full solution, not just the iron.

Inventory-Aware Recommendations

The agent knows what's in stock. When multiple models fit the job, it surfaces available inventory first - reducing lead time friction and surfacing deals that can close now instead of in 16 weeks.

Photo Upload & Machine Match

A dealer or buyer uploads a photo of existing equipment or the job site. The agent analyzes the image and recommends the right replacement or upgrade - no form fields, no back-and-forth to get started.

Dealer Lead Routing

Every lead routes to the right dealer automatically - with machine model, attachments, inventory match, and job-site context attached. The dealer's first call starts with a quote framework, not cold qualification.

Live in 90 Days

Sits on top of your existing product data, dealer management systems, and CRM. No rip-and-replace. Marketing can deploy without waiting for IT to greenlight a multi-year infrastructure overhaul.

Increased CVR

More leads from existing traffic

Buyers who can't self-select from a complex catalog leave. The agent asks the job-site questions they don't know how to translate into a filter - and converts them into leads.

Higher AOV

Full packages, not bare machines

The agent always asks about the complete job - and always surfaces the right attachments. Buyers arrive at the dealer pre-sold on the full package, not just the base model.

Less Time to Close

Faster deals, fewer lost to inventory friction

Inventory-aware recommendations surface available machines first. Dealers close deals that can move now - instead of losing buyers who can't wait for a long lead time they discovered too late.

The Right Machine for the Job is in Your Catalog. Finding It Shouldn't Take a Phone Call.

Three Problems. One Fix.