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The Guided Selling Solution for Heavy Machinery

Help your buyers visualize, customize and purchase industrial machinery and accessories with real-time product configuration and AI-guided recommendations.
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Case studies

A total AI Guided Selling solution, surreal results

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5,000+
leads generated for a major North American door manufacturer
20%
increase in average order
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Brian KirbyDirector, Direct Commerce

"I had customers telling me ‘I’ve never seen anything like this, it’s a total game changer.'”

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Smarter tools for enabling Heavy Machinery sales

Guide your buyers through your complex product catalog, enable them to configure and drive more high-quality leads.

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Web to Lead

AI Discovery

Engage buyers through text or visual prompts to instantly surface product recommendations tailored to their needs.

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Lead to Quote

AI Guided Selling

Equip sales with smart tools for discovery, feature education, follow-up questions, and product prioritization.

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AI Visual Configurator

3D configurator

Build a truly interactive 3D product configurator for your manufacturing catalog. Let customers explore every option, including materials, accessories and components, before ordering.

Virtual Photographer™ / 2D rendering

Instantly produce thousands of photorealistic images for every variant and SKU. Generate visuals of your entire product catalog, no photoshoot needed.

Augmented Reality

Bring manufacturing to life with AR visualization. Let customers envision size and scale in real time. 

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Frequently Asked Questions

How does Threekit help heavy equipment manufacturers sell more effectively?

Threekit helps manufacturers guide buyers through complex product catalogs with real-time 3D configuration and AI-driven recommendations, turning product exploration into high-quality leads and faster conversions.

Does Threekit generate CAD drawings for customized machinery?

Yes. The platform automatically generates CAD drawings and manufacturing specs in real time, connecting configuration data directly to engineering and production systems.

How does AI Guided Selling improve sales for heavy equipment?

AI Guided Selling equips sales teams with smart tools for discovery, feature education, follow-up questions, and product prioritization—making it easier to convert leads into quotes and completed orders.

Can customers customize equipment in 3D before purchasing?

Yes. The AI Visual Configurator lets customers explore and customize heavy equipment in 3D, including materials, accessories, and components, so they can see exactly what they’re getting before ordering.

Ready to enhance your experience?

40%

Conversion Lift

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Book a demo to learn how you can enhance your buying experience with AI
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Immersive visuals built for

AV Equipment

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Building Materials

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Doors & Windows

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Furniture

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Manufacturing

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Retail

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Immersive experiences for every type of building material.

Visit our Building Materials Resource Hub ›

Buyer Analytics

Get unprecedented insight into what your buyers care about in their own words. Understand cumulative buyer trends based on product interaction and clicks.

Platform Access

Own and maintain your product experience from one place. Revise and make changes to your product experience whenever you want to.

Product Asset Management

Connect your product portfolio to a dynamic AI experience. Rules and logic engine to make sure your products will be configured correctly. 
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A seamless integration to your tech stack

We instantly enhance how you do design, marketing and merchandising by integrating seamlessly with the tools you already use. 

Platform Capabilities

Manage your manufacturing product catalog from design to fulfillment in a single visual commerce platform.

UX/UI EXPERIENCE

Engaging customer experience

Design a configuration environment that’s intuitive, beautiful, and fun.
post-order workflow

Your store stays connected

Threekit doesn’t quit at “purchase.”
Here’s how we help you complete orders.
advanced configuration

Configure complex manufactured products

Apply parametric rules to handle dimensions, materials, and accessories while maintaining production-ready accuracy.
ecommerce enhancements

Make your eCommerce store hum

Enable your shoppers to create wishlists and share configurations with dynamic pricing.
software integrations

Plug right into your tech stack

Integrate seamlessly with top eCommerce platforms, PLMs, PIMs, ERPs, and more.
cad automation

Generate CAD drawings at scale

Auto-generate CAD drawings and manufacturing specs in real time, connecting configuration data directly to engineering and production workflows.

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