Heavy equipment

The right machine for the job is in your catalog. Finding it shouldn't take a phone call

Threekit puts an AI agent on your site that guides buyers and dealers from job-site requirements to the right model, the right attachments, and a qualified lead — without a rep in the room.

Threekit machine-match agent

Trenching utility lines on a tight urban lot, hard clay. What excavator should I run?

A compact unit for the access, sized for hard clay. Here's the package — with what's in stock locally.

Complete job-ready package
5-ton compact excavator
18″ trenching bucket
Hydraulic thumb
Quick coupler
Rubber tracks — no-mar
5 items · 2 in stock nearby QUOTE READY

Where heavy equipment manufacturers lose deals online

Three problems, one fix

01

Buyers who can't self-select

A contractor needs the right machine for a job. Your website shows model after model — rated load, operating weight, boom reach — but never asks about the job itself. They can't tell which machine is right, so they call a dealer who explains it over 45 minutes. Or they leave.

02

Dealers missing attachment revenue

A buyer finds the base machine. They never see the attachments that make it work for their application. No one on your website asked about the job site. Attachment revenue walks out the door on every lead that arrives as a machine model and nothing else.

03

Inventory invisible until the dealer call

A buyer gets excited about a machine. Two calls later, they learn it's a 16-week lead time — but a comparable model is in stock at the regional dealer. Inventory-aware selling shouldn't require a dealer call. It should happen on your website.

The solution

An AI agent that matches machine to job the way your best dealer rep does

A great dealer rep doesn't show a buyer every machine in the yard. They ask about the job — material type, dig depth, lift height, site access, operator experience — then recommend the right model, the right spec, and the attachments that make it work. The buyer walks away with a complete package, not a brochure.

Threekit puts that expertise on your website. The agent asks the job-site questions, matches your catalog to the application, surfaces in-stock options first, and hands off a lead that already has model, spec, attachments, and dealer routing attached.

Get a Demo
heavy equipment visual configurator

What it does

Built for how equipment buyers actually spec a machine

Job-site guided selection

Asks about application, material, site conditions, and performance requirements — then matches the right machine from your full line. Buyers get a recommendation based on the job, not a filter list they don't know how to use.

Photo upload & machine match

A dealer or buyer uploads a photo of existing equipment or the job site. The agent analyzes the image and recommends the right replacement or upgrade — no form fields, no back-and-forth to get started.

Attachment & accessory builder

Base machine, buckets, thumbs, hydraulic upgrades, quick couplers — the agent surfaces the complete package for the job. Buyers arrive at the dealer pre-sold on the full solution, not just the iron.

Dealer lead routing

Every lead routes to the right dealer automatically — with machine model, attachments, inventory match, and job-site context attached. The dealer's first call starts with a quote framework, not cold qualification.

Inventory-aware recommendations

The agent knows what's in stock. When multiple models fit the job, it surfaces available inventory first — reducing lead-time friction and surfacing deals that can close now instead of in 16 weeks.

Live in 90 days

Sits on top of your existing product data, dealer management systems, and CRM. No rip-and-replace. Marketing can deploy without waiting for IT to greenlight a multi-year infrastructure overhaul.

Social proof

Proven with the brands that move heavy iron

bobcat logo monochrome

AI agent helps buyers and dealers find the right model and attachments for the job — then connects to inventory data to surface what's available and in stock locally. Leads arrive with machine, spec, and availability attached.

The outcomes

What changes when your website matches a machine to the job?

Increased CVR

More leads from existing traffic

Buyers who can't self-select from a complex catalog leave. The agent asks the job-site questions they don't know how to translate into a filter — and converts them into leads.

Higher AOV

Full packages, not bare machines

The agent always asks about the complete job — and always surfaces the right attachments. Buyers arrive at the dealer pre-sold on the full package, not just the base model.

Less time to close

Faster deals, fewer lost to inventory friction

Inventory-aware recommendations surface available machines first. Dealers close deals that can move now — instead of losing buyers who can't wait for a long lead time they discovered too late.

Ready when you are

See what this looks like on your equipment line

We'll demo it trained on heavy equipment — not a generic prototype. Your machines, your attachments, your dealer and distributor network.