— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Topic

Virtual Photographer

Why Brands Should Use Shopify Augmented Reality

Frustrated by low conversion rates on your eCommerce store? Augmented reality (AR) can help you increase online sales significantly. According to Shopify’s data, the conversion rate of products with AR content is 94% higher than products without AR. This is why brands should use Shopify augmented reality. It exploits advanced graphics and visual effects to bring images to life, visualize products in shoppers' real surroundings, and enhance the customer experience.
Read more

The Best Augmented Reality Shopping Websites

Augmented reality in eCommerce has changed the way we shop. Gone are the days of having to close your eyes and imagine what a new leather sofa, industrial workstation or oversized oak table would do for your living space.
Read more

Threekit and commercetools: Transforming eCommerce with 3D and Augmented Reality

Today we’re announcing Threekit 3D and AR is live on the commercetools Apps Marketplace. This partnership enables all commercetools merchants to easily access the power of 3D and AR for their entire product catalogue.
Read more

Light Helmets: A WooCommerce Product Builder Case Study

How would you define a great product configurator? Whether it is exploring or customizing their dream product, your 3D configurator should help customers to accomplish their mission. A product builder for your WooCommerce store should be user-friendly, helpful, and deliver experiences to improve conversion. LIGHT Helmets’ WooCommerce product builder is an example of a great helmet configurator.
Read more

A Look at 5 Product Configurators on Shopify

Online product configurators (or “customizers”) are gaining in popularity. A Shopify product customizer is a common choice for businesses of all sizes, from the brand-new startup to the seasoned eCommerce retailer. It’s pretty clear why businesses would take an interest in product customizers.
Read more

A Short Guide to Photorealistic Product Rendering

Every brand with a substantial inventory could use high-quality virtual photography. Online consumers not only want to be able to see every possible variation of a product—they deserve to. And with recent developments in digital marketing technology, showcasing every color, texture, and variation of products is easier and more affordable than ever.
Read more

What is a Web-Based Product Configurator?

Every business that deals in tangible products can’t afford not to give potential customers an up-close look at what they’re selling. Today, more than ever, people are doing most, if not all, of their shopping online and they’ve come to expect a digital experience that shows them what they’re buying. A web-based product configurator makes that possible. But what is a web-based product configurator, exactly?
Read more

Why You Should Use a WooCommerce 3D Product Configurator

If you’re reading this, you know the eCommerce sector is highly competitive. But don’t worry. You can outdo the competition using product configurators to customize offerings and personalize experiences.
Read more

7 Product Customizers That Raise the Bar

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.
Read more

5 Ways Augmented Reality for Products Drives B2B Sales

Threekit Perspectives
Read more

Three Brands Breaking Through with a Magento Product Customizer

Shopping habits have been changing rapidly in the last few years and 2020 was undoubtedly the year in which e-commerce, as an alternative to in-person shopping, became the preferred choice of consumers. Product configurator technology, previously considered a nice-to-have addition to the e-commerce experience, is becoming a must-have as retailers try to recreate the in-person store experience online.
Read more

4 Fashion Retailers Using Online Product Configurator Software

Fashion is probably the most important way to express yourself and retailers are starting to take self-expression seriously by building customization and personalization into their product ranges. Coupled with a reaction against fast-fashion, the move towards bespoke, one-of-a-kind garments is a major trend that fashion e-commerce retailers need to capitalize on.
Read more