Threekit Blog | Virtual Photographer (13)

Virtual Photographer

Dec 4, 2020 Ben Whitmer

Products that Need 360 Spin Images for eCommerce

360 spin images for eCommerce come with a wealth of benefits for online retailers, but some products lend themselves to this marketing tool more than others. To determine what those products may be, it helps to put yourself in the consumer’s shoes. When and why would you prefer to get a full, 360-degree view of the item you’re considering to purchase? We’ll dive deeper into those scenarios later, but to start let’s talk about how the need for a 360 product viewer came to be a key ingredient for online marketing plans.

Virtual Photographer

Nov 30, 2020 Ash Zade

How 360-Degree Product Photography is Changing eCommerce

The rise of eCommerce has made 360-degree product photography a must-have tool for every online retailer that deals in tangible products. Consumer expectations have grown at least as quickly, and online shoppers have become conditioned to make 360-product viewers a part of their experience.

Virtual Photographer

Nov 23, 2020 Svetla Pavlova

Why Adding Visual Configuration to Salesforce CPQ Drives Deal Velocity

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. Salesforce CPQ users can benefit from 3D configurators and 3D product photography more than ever before. We’re in the midst of a dramatic shift toward most consumer and B2B purchases taking place online. In fact, eCommerce has grown more in mere weeks during the pandemic than in the previous 10 years. The way we shop online, and our expectations, are only going to increase.

Product Configurator

Nov 20, 2020 Svetla Pavlova

3D Configuration 101 with Threekit

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. 3D configurators are transforming the landscape of eCommerce. But what are they, exactly? In short, 3D configurators enable customers to view available products from every angle and invite them to interact with spin, build, and customization features. Recently, Ben Whitmer, an account executive with Threekit, held an in-depth video conference explaining the in’s and out’s of 3D configuration with the help of sales engineer, Tony Lopez. Their conversation can help eCommerce marketers ensure they’re ahead of the curve today and prepare for what’s to come tomorrow.

Virtual Photographer

Nov 19, 2020 Hilary Murdock

Using Product Visuals as a Strategy for eCommerce Growth

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. The world of eCommerce has gained a lot of steam in the past decade and its growth is only increasing in speed. This means eCommerce is positioned to become a major source of revenue and brands will need to be nimble and adaptable to set themselves up for success. Todd Franiuk, Senior Director of Services at Threekit recently sat down for a chat with Pete Robertshaw, Digital Commerce Consultant at Space48, to discuss how to best prepare. The following is a summary of the advice they offered brands hoping to plan for a fruitful future in eCommerce.

Product Configurator

Nov 19, 2020 Slava Kovelman

How to Build a Magento Product Configurator with Threekit

According to Epsilon research, 80% of customers are more likely to purchase from businesses that offer personalized experiences. So, delivering great personalized experiences is crucial for higher conversion rates. Unfortunately, it is difficult to streamline and improve user experience online if you don’t have product configuration tools. This is where Threekit’s unified product visualization platform comes in handy. With Threekit, you can build a Magento product configurator that delivers personalized experiences.

Augmented Reality

Nov 18, 2020 Marc Uible

Adding 3D and Augmented Reality for eCommerce to Your PIM

This post is part of our Threekit Webinar Series, a blog series where we recount the most pertinent takeaways from the Threekit insiders and guest experts who are thought leaders in the 3D and augmented reality space. With more and more consumers doing the bulk of their shopping online, consumers are seeking additional confidence when making decisions. Providing immersive, user-friendly, interactive 3D experiences helps show them exactly what they’ll be purchasing while making them feel more in control. Threekit and inRiver have teamed up to provide eCommerce brands with those 3D and augmented reality (AR) experiences to increase online sales. In a recent conversation, Hilary Murdock, Lead Product Marketer at Threekit and Scott Bears, a Senior Sales Engineer at inRiver explained how they’re making that happen. The following is a summary of what they covered.

Product Configurator

Nov 12, 2020 Slava Kovelman

8 Benefits of Using a Magento 2 Product Configurator

Having to compete against so many brands online is exhausting, right? But this doesn’t have to be the case. Even though the competition is inevitable, you can leverage robust solutions like product customizers for e-commerce to stand out from the crowd. How do you differentiate your store from the competition? Ensure all mission-critical operations work smoothly and cost-effectively. Then, simplify the complexities facing the customer online and deliver the best user experience. You need a Magento 2 product configurator (created with Threekit), to streamline operations and deliver great experiences.

Product Configurator

Nov 9, 2020 Michael Lorenz

6 Industries that Benefit from 3D Product Visualization

Every so often, product marketing experiences an epic breakthrough—and in a few short years, consumers can’t imagine shopping without it. Take, for example, Amazon’s “Look Inside” feature for the books they sell. There was once a time when shoppers accepted the fact that they couldn’t glance at the contents of a book before purchasing it online. Today? That idea is unthinkable.

Product Configurator

Nov 6, 2020 Matt Hobbs

Why Your eCommerce Store Needs a 3D Product Customizer

Do you run an eCommerce store? Are you looking for a unique way to increase customer engagement and overall sales? You might want to consider investing in a 3D product customizer. A 3D product customizer is an interactive tool that allows customers to view your products in 3D from any direction, while allowing them to change details of the product, such as color, texture, font, size, etc., in a way that is unique to them. Here, we break down the overall benefits that this customization tool can have for your business.

Virtual Photographer

Nov 6, 2020 Tyler Hausen

Stay Ahead of the Competition by Using an SAP eCommerce Integration

eCommerce is so highly saturated that it’s hard to stay on in front of the competition. And one of the top reasons eCommerce businesses fail is because they don’t invest in their online store. The sin of which many are guilty? Poor product visualization.

Product Configurator

Nov 4, 2020 Ben Whitmer

Roam Luggage: The Ultimate Shopify 3D Configurator

Can you predict the exact needs of each of your customers accurately? Not without a crystal ball. Yet, fulfilling the needs of the customer is the key to success and the foundation of doing business. There is no gray area when it comes to customers’ needs. You either get it right or wrong. The former will help you win their loyalty, while the latter will deliver the customer to your competitor on a silver platter.