— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Topic

Virtual Photographer

Why Augmented Reality Product Demos Are Changing the Game

Augmented reality (AR) isn’t new; the term was coined in 1990 by the aerospace industry, but its popularity has increased in recent years.
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Why You Need a Product Configurator in Salesforce

A product configurator in Salesforce allows manufacturers and retailers to streamline sales by implementing a CPQ process: Configure Price Quote. CPQ software takes the most important parts of the sales cycle out of spreadsheets and into an automated sales tool to deliver error-free quotes, quickly. Cloud-based and 100% mobile-compatible, the Salesforce CPQ helps sales reps sell the right product combinations, control discounting, and automate approvals. When connected to engineering teams’ software, such as CAD and a visual product configurator, CPQs offer a streamlined quoting, purchase, and fulfillment process.
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7 Tips To Implement Your Shopify Product Configurator and AR

Threekit Perspectives This blog post is part of our Threekit Perspectives series, a platform for our trusted partners to share their expertise with our audience. This post comes from Ricky Hayes, Co-Founder of Debutify, a free Shopify theme for drop-shippers.
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A Beginner’s Guide to Product Photography Software

The world can change in a day. The eCommerce world can change in a millisecond. But product photography software? That can transform your entire business in an instant.
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Turning Tables: Online Furniture Configurators and Augmented Reality

Furniture and homeware sellers were some of the first businesses to introduce product customization at scale, albeit in pretty basic ways. Modular furniture or the ability to add predefined components to items like closets or kitchen furniture gave shoppers some autonomy in the design process.
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Product Visualization Software: It's More than Just Imagery

Flawless 3D product visualization still looks a bit like something out of a science fiction movie, so it’s easy to assume that the chief selling point is the “wow” factor. But if the technology were only about twirling images around in cyberspace, eCommerce companies would have lost interest a long time ago.
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How a Product Photography Platform Will Supercharge Your Marketing

Although social media trends and easy online accessibility makes it feel like digital marketing can be simple and straightforward, planning your marketing and product photography beforehand can truly help take your business to the next level.
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Traditional Photography vs. 3D Product Photography for eCommerce

In a world where either you’re going viral or being forgotten, you can’t put a price on the best version of product photography—which can be the lever your company needs to take its website to the next level.
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Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
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The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
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Top 5 Product Photography Tips for Small Business Owners

Small business owners are resilient. They’re jugglers. They’re often a one-man or woman show. However, while they may have sound business judgement and incredible passion, they cannot possibly be experts at everything.
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Guidelines for Taking Aesthetic Product Image Photography

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.
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