The visual economy has introduced a new paradigm for retailers - Augmented Reality (AR). The marriage between retail and AR unlocks a whole new experience for buyers to be delighted by, which means more customers for businesses.

It's perhaps no surprise that the average online attention span is now shorter than ever. Shoppers want instant gratification, and when they can't configure or customize products exactly to their liking, there are a million other distractions to take them to another e-commerce business.   If you're thinking about product configuration and your marketing technology and e-commerce roadmap, here are four reasons why customization and 3D visualization should be high on your priority list.    Threekit 3D Configuration

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.

E-Commerce of the Past  Do you remember what it was like to use the internet 20 years ago? We sure do. You would boot up your machine, open AOL, and then sit back and spin a few times in the swivel chair, all while the dusty modem revs up and transforms a dial tone into that robotic clang that tells you that you’re finally in. What is even more painful is remembering what e-commerce pages looked like 20 years ago - at this point it feels a bit like digging through archaeological ruins.  

People come into contact with 3D rendered images every day. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, 3D rendered images are an important form of visual content for marketers, advertisers, and content producers.

Threekit was a sponsor at Oracle Modern CX last week. Not only was our team excited to get out Chicago and spend time in Las Vegas, but we were also excited to spend time with the inspiring people at Oracle Modern CX. While at the event we heard from impactful speakers like Mark Hurd and Magic Johnson and got the opportunity to hear from Oracle about the future of technology. Here are our takeaways: