— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Product Configurator
Featured
Oct 7, 2020 Ricky Hayes

7 Tips To Implement Your Shopify Product Configurator and AR

Threekit Perspectives This blog post is part of our Threekit Perspectives series, a platform for our trusted partners to share their expertise with our audience. This post comes from Ricky Hayes, Co-Founder of Debutify, a free Shopify theme for drop-shippers.
Read the article
Virtual Photographer
Oct 5, 2020 Tyler Hausen

A Beginner’s Guide to Product Photography Software

The world can change in a day. The eCommerce world can change in a millisecond. But product photography software? That can transform your entire business in an instant.
Read more
Product Configurator
Oct 2, 2020 Matt Hobbs

Turning Tables: Online Furniture Configurators and Augmented Reality

Furniture and homeware sellers were some of the first businesses to introduce product customization at scale, albeit in pretty basic ways. Modular furniture or the ability to add predefined components to items like closets or kitchen furniture gave shoppers some autonomy in the design process.
Read more
— More from the team
Virtual Photographer
Oct 2, 2020 Hilary Murdock

Product Visualization Software: It's More than Just Imagery

Flawless 3D product visualization still looks a bit like something out of a science fiction movie, so it’s easy to assume that the chief selling point is the “wow” factor. But if the technology were only about twirling images around in cyberspace, eCommerce companies would have lost interest a long time ago.
Read more
Product Configurator
Oct 1, 2020 Ismail Karabulut

Online Interactive Configurators Are The Gold Standard For Jewelry

There’s a lot of good news for jewelry and watch e-commerce. More consumers are happy to shop online, even for high-value jewelry items, than they were five years ago. This development was made clear by the two-fold increase in online jewelry sales across the US and Western Europe in 2019 alone.
Read more
Virtual Photographer
Sep 29, 2020 Svetla Pavlova

How a Product Photography Platform Will Supercharge Your Marketing

Although social media trends and easy online accessibility makes it feel like digital marketing can be simple and straightforward, planning your marketing and product photography beforehand can truly help take your business to the next level.
Read more
Virtual Photographer
Sep 28, 2020 Svetla Pavlova

Traditional Photography vs. 3D Product Photography for eCommerce

In a world where either you’re going viral or being forgotten, you can’t put a price on the best version of product photography—which can be the lever your company needs to take its website to the next level.
Read more
Product Configurator
Sep 23, 2020 Ben Houston

Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
Read more
Virtual Photographer
Sep 23, 2020 Ben Houston

The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
Read more
Product Configurator
Sep 21, 2020 Travis Wasson

10 Brands Using 3D Product Visualization from Threekit

3D product visualization is an art—and not just in terms of the product design itself! Yes, the visuals are stunning in their own right, but what’s equally impressive is the creative ways in which many ecommerce retailers are using this technology to sell their products.
Read more
Virtual Photographer
Sep 14, 2020 Deana Ward

Top 5 Product Photography Tips for Small Business Owners

Small business owners are resilient. They’re jugglers. They’re often a one-man or woman show. However, while they may have sound business judgement and incredible passion, they cannot possibly be experts at everything.
Read more
Virtual Photographer
Sep 10, 2020 Deana Ward

Guidelines for Taking Aesthetic Product Image Photography

eCommerce is more competitive than ever, and how you present your product to your visitors can have a significant impact on sales. So, when it comes to product photography for eCommerce, you’ll want to do your best in putting your best foot—er, photo—forward.
Read more