— The Threekit Blog

Field notes on AI-native CPQ

What we're learning from the manufacturers rebuilding their buying experience — one configuration at a time.

— More from the team

What is a Web-Based Product Configurator?

Every business that deals in tangible products can’t afford not to give potential customers an up-close look at what they’re selling. Today, more than ever, people are doing most, if not all, of their shopping online and they’ve come to expect a digital experience that shows them what they’re buying. A web-based product configurator makes that possible. But what is a web-based product configurator, exactly?
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Why You Should Use a WooCommerce 3D Product Configurator

If you’re reading this, you know the eCommerce sector is highly competitive. But don’t worry. You can outdo the competition using product configurators to customize offerings and personalize experiences.
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7 Product Customizers That Raise the Bar

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.
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5 Ways Augmented Reality for Products Drives B2B Sales

Threekit Perspectives
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12 Reasons to Use Product Customization Software

Product customization software gives customers the ability to customize products to better meet their own preferences and requirements. They’re intuitive and fun to use and they can form a central part of any e-commerce seller’s customer experience strategy.
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Three Brands Breaking Through with a Magento Product Customizer

Shopping habits have been changing rapidly in the last few years and 2020 was undoubtedly the year in which e-commerce, as an alternative to in-person shopping, became the preferred choice of consumers. Product configurator technology, previously considered a nice-to-have addition to the e-commerce experience, is becoming a must-have as retailers try to recreate the in-person store experience online.
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4 Fashion Retailers Using Online Product Configurator Software

Fashion is probably the most important way to express yourself and retailers are starting to take self-expression seriously by building customization and personalization into their product ranges. Coupled with a reaction against fast-fashion, the move towards bespoke, one-of-a-kind garments is a major trend that fashion e-commerce retailers need to capitalize on.
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Why Augmented Reality Product Demos Are Changing the Game

Augmented reality (AR) isn’t new; the term was coined in 1990 by the aerospace industry, but its popularity has increased in recent years.
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Why You Need a Product Configurator in Salesforce

A product configurator in Salesforce allows manufacturers and retailers to streamline sales by implementing a CPQ process: Configure Price Quote. CPQ software takes the most important parts of the sales cycle out of spreadsheets and into an automated sales tool to deliver error-free quotes, quickly. Cloud-based and 100% mobile-compatible, the Salesforce CPQ helps sales reps sell the right product combinations, control discounting, and automate approvals. When connected to engineering teams’ software, such as CAD and a visual product configurator, CPQs offer a streamlined quoting, purchase, and fulfillment process.
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