— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Featured
Jul 24, 2020 Ash Zade

Why You Shouldn’t Try Try-On AR...but You Should Try Configurable AR

In the past several years, a number of major brands like Gucci and Sephora have rolled out augmented reality retail tools that let users virtually try on products like sneakers or lipstick from the comfort of their own homes.
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Augmented Reality
Jul 23, 2020 Svetla Pavlova

How 4 Tech Leaders Are Using 3D and AR and What it Means for You

The use of Augmented Reality (AR) and the 3D visualization has shown an immense increase in the past year. Today, businesses are using these technologies to display their products on eCommerce sites as well as for marketing to consumers at large.
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Virtual Photographer
Jul 20, 2020 Hilary Murdock

Want to Win Over Gen Z Shoppers? Consider Virtual eCommerce

As Gen Zers enter the workforce and build their spending power, eCommerce companies must adopt a digital-first mindset if they want to reach this key demographic.
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— More from the team
Virtual Photographer
Jul 16, 2020 Marc Uible

5 Ways eComm Stores Can Win in the Age of Infinite Scrolling

With the availability of numerous eCommerce stores, online customers have a number of options to choose from. But what guides their decision-making when it comes to choosing the best store of them all? Can you guess?
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Virtual Photographer
Jul 14, 2020 Deana Ward

4 Ways to Reduce eCommerce Returns During COVID-19

In December of 2019, we made a commitment to help decrease product returns and challenged online retailers to take serious steps toward reducing their carbon emissions. Back in January, return rates were spiking and were predicted to increase throughout 2020. But then, everything changed in light of the pandemic. Returnly, whose platform managed returns for DTC brands, a 21% drop in eCommerce return rates in the weeks following mandated shutdowns across the country.
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Virtual Photographer
Jul 9, 2020 Ben Whitmer

3D Product Visualization and AR for Manufacturing

Manufacturing has historically been an engine for innovation. From developing futuristic solutions for rapid prototyping, production, and delivery to innovative strategies for personalizing products for the consumer, manufacturers today are the foundation for the commercialized world we live in. Manufacturers are prime candidates to capitalize on 3D product visualization and augmented reality technologies to communicate their product design to customers and to create entirely customized new products from end to end. Let’s take an in-depth look at how manufacturers can thrive with 3D visualization.
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Virtual Photographer
Jul 6, 2020 John Wright

How Visual CPQ Powers B2B Sales

Salesforce’s Configure, Price, Quote (CPQ) software streamlines B2B sales by making it easy to model deal scenarios and quickly provide leads with accurate quotes. Now this platform has a visual component that makes the whole process run even smoother: CPQ visualization software.
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Product Configurator
Jul 1, 2020 Ben Houston

Considering 3D or AR? Here's What to Look For.

When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that have a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality technology in eCommerce.
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Product Configurator
Jun 26, 2020 Deana Ward

3D and AR Product Visualization for Kitchen and Bath

eCommerce for kitchen and bath products particularly shows a very small percentage of sales due to the lack of information a number of online retailers offer. The information that they provide is just limited to a picture, which does not satisfy a customer since they are spending a good amount of money to purchase these things. Therefore, they cannot finalize a purchase until and unless they see how it would appear in reality.
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Product Configurator
Jun 25, 2020 Matt Hobbs

4 Industries Using 3D Visuals to Boost Sales (+ Video Examples)

For many product salespeople, the pandemic has put a hard stop to on-site, face-to-face selling. Even as businesses begin to reopen and return to old processes, sales leaders should be aware of a powerful remote alternative that unlocks new selling opportunities: virtual sales through 3D content. A 3D product configurator equips salespeople with a powerful visualization tool that can often illustrate more than the actual product ever could.
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Product Configurator
Jun 24, 2020 Ben Whitmer

3D Product Visualization and AR for Life Sciences and Medical Devices

When it comes to medicine — when it comes to saving lives — precision is vital. Knowing exactly what needs to happen and how it should happen makes the difference between patients lost and lives won. When it comes to purchasing medical equipment, knowing the cellular details about the product are necessary. Unfortunately, there are so many medical equipment providers that are not making use of modern technologies to present their equipment in an informative and highly detailed way.
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Augmented Reality
Jun 22, 2020 Marc Uible

Why 3D and AR are the Future of Display Advertising

3D and Augmented Reality (AR) appear to be shifting the advertising landscape already. Just how significantly will only become clear in the upcoming months and years, however huge businesses are already using it to great effect, understanding that now is the time to deploy this comparatively new technology to produce new experiences for customers.
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