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How 3D Configuration is Shaping Digital Commerce

What do helmets, couches and watches all have in common? Not much except that all are part of an explosive trend in digital commerce: online 3D Product Configuration. While the manufacturers of these products are leading the way, before long, most products will inevitably be sold this way and most customers will come to expect it as a natural part of their e-commerce experience. Sure, selecting colors and textures has been a mainstay of product customization for a while now, but the new trend is to offer customers hundreds of options and to enable the consumers to see them come to life in intricate, exquisite detail.
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