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Recent Posts by Ben Houston

Considering 3D or AR? Here's What to Look For.

When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that offer a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality.
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What Is Augmented Reality (AR)? A Practical Overview

Augmented reality (AR) is a technology that lets people superimpose digital content (images, sounds, text) over real-life scenes. AR got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen.
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What Is Parametric Configuration?

Parametric configuration is one type of configuration available in software that generates 3D visuals.
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Announcing Configurable AR: The Next Generation of Online Shopping

Today, we are thrilled to announce the launch of Configurable Augmented Reality - Threekit customers can now simply let buyers visualize millions of product variations, in real-time, from the comfort of their own homes.
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Virtual Photography: The Future of eCommerce Product Images

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.
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3D Customization for Shoes | Threekit

Today, shoes are right up there with designer purses as a subject of obsession for collectors. There is nothing more exhilarating than scoring a rare release...and the rarest of all are ones they customize themselves. But the desire to personalize a pair of shoes isn't confined to the collector circuit. As Jacob Metzger of the designer retailer, Grailed, notes,
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3D Configurators for Clothing

Clothing is the most personal and persistent expression of one's style. Which is why a 3D configurator for clothing retailers makes so much sense. Increasingly, people are shopping online, and they don't want to sacrifice the opportunity to impose their preferences on their purchases. If there is a way to make a piece a little more personal through color, cut or added elements, brands are wise to offer that option through a configurator. It gives shoppers more ownership over their experiences. But don't just take our word for it.
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3D Configurators for Jewelry

You'll rarely make a more personal purchase than a piece of jewelry. Whether a gift to yourself or someone you love, it needs to feel personal to whoever is going to be wearing it.  With this added layer of purchase pressure, 3D configuration goes a long way in instilling buyer confidence, engagement, and ultimately, purchase. Here, we cover several examples of 3D configuration in jewelry.  
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