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Recent Posts by Ben Houston

Virtual Photography: The Future of eCommerce Product Images

on February 5, 2020 | By Ben Houston

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.

3D Customization for Shoes | Threekit

on December 18, 2019 | By Ben Houston

Today, shoes are right up there with designer purses as a subject of obsession for collectors. There is nothing more exhilarating than scoring a rare release...and the rarest of all are ones they customize themselves. But the desire to personalize a pair of shoes isn't confined to the collector circuit. As Jacob Metzger of the designer retailer, Grailed, notes,

3D Configurator for Boxes and Packaging

on December 9, 2019 | By Ben Houston

3D Configurators for Clothing

on December 6, 2019 | By Ben Houston

Clothing is the most personal and persistent expression of one's style. Which is why a 3D configurator for clothing retailers makes so much sense. Increasingly, people are shopping online, and they don't want to sacrifice the opportunity to impose their preferences on their purchases. If there is a way to make a piece a little more personal through color, cut or added elements, brands are wise to offer that option through a configurator. It gives shoppers more ownership over their experiences. But don't just take our word for it.

3D Configurators for Jewelry

on December 5, 2019 | By Ben Houston

You'll rarely make a more personal purchase than a piece of jewelry. Whether a gift to yourself or someone you love, it needs to feel personal to whoever is going to be wearing it. With this added layer of purchase pressure, 3D configuration goes a long way in instilling buyer confidence, engagement, and ultimately, purchase. Here, we cover several examples of 3D configuration in jewelry.

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3D Configurators for Furniture

on December 3, 2019 | By Ben Houston

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?

glTF vs FBX: Which format should I use?

on November 19, 2019 | By Ben Houston

FBX vs. glTF: What is the difference between these 3D model file formats and which should you choose? Both are widely used and can store 3D models. But it's their differences that guide their applications.

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4 Things that Make Threekit's 3D Software Different

on November 11, 2019 | By Ben Houston

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as 3 other characteristics that make Threekit unique.

Step file design illustration by Threekit

Should you use the STEP file format?

on November 7, 2019 | By Ben Houston

Should you use the STEP 3D file format? Like with all 3D file formats, it depends on what you are trying to do. Here, I will talk about the strengths and weaknesses of the STEP file format so you can decide if it is right the task at hand.

The Guide to 3D Configuration in eCommerce

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