Recent Posts by Ben Houston

Personalization, Customization, Configuration: An Intro for Ecommerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on marketing spend of 500 to 800 percent.
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Introducing The Virtual Photographer™️ by Threekit

Product photography has not changed for 200 years. Today it struggles to keep up with the fast-paced ecommerce market where buyers expect incredible visual experiences.
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Should you use the OBJ 3D file format?

The Wavefront OBJ format is the most widely adopted 3D model storage format. The file format name, OBJ, is in reference to its purpose of storing 3D OBJects. The OBJ format was originally the native file format for the 1980s era Advanced Visualizer 3D modeling package. Advanced Visualizer 3D is now obsolete, but some of its code was incorporated into its successor, the Maya 3D editing suite. In addition to just the OBJ geometry format, it has a sister format called MAT, which is used for material definitions.
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The State of AR on the Web

What is the state of augmented reality (AR) on the web in 2019? It's a complex story because the underlying technology for AR on the web is not yet mature.
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glTF: Everything You Need to Know!

There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF including what it is, why it was developed, and who is using it.
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