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Recent Posts by Ben Houston

Inside Threekit: Product Configurators for 3D Artists

Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.  
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The Rise of 360 Spin Video for eCommerce

The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
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Considering 3D or AR? Here's What to Look For.

When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that have a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality in eCommerce.
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What Is Augmented Reality (AR)? A Practical Overview

Augmented reality (AR) is a technology that lets people superimpose digital content (images, sounds, text) over real-life scenes. AR got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen.
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What Is Parametric Configuration?

Parametric configuration is one type of configuration available in software that generates 3D visuals.
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Announcing Configurable AR: The Next Generation of Online Shopping

Today, we are thrilled to announce the launch of Configurable Augmented Reality - Threekit customers can now simply let buyers visualize millions of product variations, in real-time, from the comfort of their own homes.
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Virtual Photography: The Future of eCommerce Product Images

The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.
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3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?
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glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which should you choose? Both are widely used and can store 3D models. But it's their differences that guide their applications.
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