Threekit Blog | Ben Houston (2)

Product Configurator

Dec 3, 2019 Ben Houston

3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and are poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?

Virtual Photographer

Nov 19, 2019 Ben Houston

glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications.

Product Configurator

Nov 11, 2019 Ben Houston

4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as three other characteristics that make Threekit unique.

3d Product Images

Nov 7, 2019 Ben Houston

Should you use the STEP file format?

Should you use the STEP/STP 3D file format? As is the case with all 3D file formats, it depends on what you're trying to do. In this article, we'll discuss the strengths and weaknesses of the STEP file format so you can decide if it's right for the task at hand.

3d Product Images

Nov 1, 2019 Ben Houston

OBJ 3D File Format: When Should You Use It?

The Wavefront OBJ 3D format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it.

3d Product Images

Oct 28, 2019 Ben Houston

When Should You Use the FBX 3D File Format?

What is the FBX file format, and is it the file type you need? Read on to find out what it is, and more importantly, when you should use it.

Augmented Reality

Oct 23, 2019 Ben Houston

Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.

Virtual Photographer

Oct 17, 2019 Ben Houston

Should you create 360º product images?

If you manage an eCommerce website, chances are you’ve considered adding 360º rotating images to your product pages. These images, which Amazon just started allowing on listings last year, give shoppers full control to view and manually rotate a product image in 360 degrees.

Virtual Photographer

Oct 11, 2019 Ben Houston

CGI 101: Team Structure and Roles

Building any effective team from the ground up is a process. CGI teams have their own challenges, as they’re often comprised of generalists who cross multiple disciplines, as well as team members who specialize in one area.

Oct 9, 2019 Ben Houston

Announcing the Threekit Platform

Product Configurator

Aug 26, 2019 Ben Houston

Product Visualization: Interactive 3D vs Virtual Product Photography

Product Configurator

Aug 12, 2019 Ben Houston

Personalization, Customization, Configuration: An Intro for eCommerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities—and do it well—can expect an ROI on marketing spend of 500 to 800%.