— Author
Ben Houston
Product Configurator
NFTs and Blockchain
Threekit Announces Threekit for NFTs, Giving its Customers Entry into the Metaverse
Today we’re proud to announce the beta launch of Threekit for NFTs, a feature that lets customers create and mint NFTs from the Threekit platform.
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Virtual Photographer
3 Virtual Photography Projects for the January Shopping Slump
Soon we’ll be past the holiday season, and you could settle down for that long winter's nap. After all, sales will slump, and you could use a little rest after the holidays. But now’s the perfect time for a virtual photography-related New Year’s resolution.
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Product Configurator
3D Configurators: All Your Questions Answered
What is a 3D configurator? A 3D configurator is an application that lets online shoppers customize products in real time.
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Product Configurator
How to Build a Product Configurator
So your ecommerce store needs a product configurator—a digital tool that configures 3D models of complex products in real-time. This technology has proven invaluable for retailers looking for a more engaging customer experience and a more streamlined sales process. How do you make it happen?
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Product Configurator
Inside Threekit: Product Configurators for 3D Artists
Threekit is the perfect tool for 3D artists and CG supervisors to achieve marketing approved product representations, for both virtual photography and 3D configuration. We use tools, techniques, and workflows you already know to make the process simple, efficient and effective. If you’re ready to give your products the look they deserve, we’re here to help make that happen.
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Virtual Photographer
The Rise of 360 Spin Video for eCommerce
The 360 spin video is more than a fun feature. 360 spin video for eCommerce is one of the most effective product viewer options online today. But that didn’t happen overnight. Some would argue that it took decades for technology to make a concept that had the power to showcase products both large and small accessible to virtually every eCommerce business.
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Product Configurator
Considering 3D or AR? Here's What to Look For.
When any industry starts to take off, there will always be competitors who try to take their slice of the pie. When choosing any vendor for any purpose, work with vendors that have a good reputation for quality, years of experience, and the promise of expanding the horizons of the industry itself. With the advent of 3D visualization, many players have arisen to offer product configuration, system visualization, and augmented reality technology in eCommerce.
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Augmented Reality
What Is Augmented Reality? A Practical Overview
Augmented reality (AR) is a technology that lets people superimpose digital content (images, sounds, and text) over a real-world environment. AR got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen.
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Product Configurator
What is parametric configuration?
Parametric configuration is one type of configuration available in software that generates 3D visuals.
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Virtual Photographer
Announcing Configurable AR: The Next Generation of Online Shopping
Today, we are thrilled to announce the launch of Configurable Augmented Reality—Threekit customers can now simply let buyers visualize millions of product variations, in real time, from the comfort of their own homes.
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Virtual Photographer
Virtual Photography: The Future of eCommerce Product Images
The world of commerce is rapidly evolving. From the increased competition from direct-to-consumer brands to the myriad ways to define “customer experience,” brands must stay informed and agile to keep up in the visual economy. And the simple truth is, that when it comes to product visuals, photography has not evolved enough to meet the demands of today’s fast-paced eCommerce market where buyers expect incredible visual experiences.
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