It’s hard to overstate the importance of visual content on an eCommerce website. It feels like “product imagery” includes more advanced formats like video, interactive 3D and augmented reality and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.

It's said that furniture is one of the hardest things to shop for because of all the considerations—size, finish, colorway, durability…the list goes on. That’s why furniture retailers have to provide the best shopping experience possible, or risk losing out. These 4 tips ensure furniture brands will stay on top of their game.

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – and do it well – can expect an ROI on marketing spend of 500 to 800 percent.