Today, shoes are right up there with designer purses as a subject of obsession for collectors. There is nothing more exhilarating than scoring a rare release...and the rarest of all are ones they customize themselves. But the desire to personalize a pair of shoes isn't confined to the collector circuit. As Jacob Metzger of the designer retailer, Grailed, notes,

 

Clothing is the most personal and persistent expression of one's style. Which is why a 3D configurator for clothing retailers makes so much sense. Increasingly, people are shopping online, and they don't want to sacrifice the opportunity to impose their preferences on their purchases. If there is a way to make a piece a little more personal through color, cut or added elements, brands are wise to offer that option through a configurator. It gives shoppers more ownership over their experiences. But don't just take our word for it.

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.

You'll rarely make a more personal purchase than a piece of jewelry. Whether a gift to yourself or someone you love, it needs to feel personal to whoever is going to be wearing it.  With this added layer of purchase pressure, 3D configuration goes a long way in instilling buyer confidence, engagement, and ultimately, purchase. Here, we cover several examples of 3D configuration in jewelry.  

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?