Field notes on AI-native CPQ

Today we’re announcing Threekit 3D and AR is live on the Shopify App Store. Shopify merchants can now simply customize your products in 3D and AR and drive up to 250% increase in conversion.

In the era of COVID-19, photo shoots are canceled and retailers are searching for remote alternatives to in-studio production.

It’s becoming harder to compete as the innovation gap of companies that are thriving online and those that are not continues to divide every year. The past decade has seen unprecedented innovation in eComm that is not only changing the way consumers shop, but what customers expect out of the shopping experience. With companies offering same-day shipping, try-it-before-you-buy programs, and personalized stylists, eComm leaders have an intimate understanding that it’s the customer’s experience that separates those that will just survive from those who will thrive in the future. Let's take a look at a few of the top innovation trends in retail transforming the way we shop.

Augmented reality (AR) is a technology that lets people superimpose digital content (images, sounds, and text) over a real-world environment. AR got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen.

Selling physical products and solutions to businesses has always been a challenge. However, the COVID-19 pandemic has created a whole new set of obstacles that B2B sales teams have to overcome to meet with potential customers. However, not all marketers are facing the same challenges. The smartest B2B sales teams are using a combination of 3D configuration and augmented reality technologies to conduct virtual sales calls.

Parametric configuration is one type of configuration available in software that generates 3D visuals.

If you run an ecommerce website, you’ve probably heard by now that augmented reality (AR) can help you sell products. But maybe, before the pandemic hit, investigating AR wasn’t high on your priority list. Now that your customers are shopping online more than ever before, it's the right time to check out what AR can do for you. 2026 Update: Threekit has evolved beyond 3D visualization and augmented reality. Today, Threekit is an AI Sales Agent built for manufacturers — guiding reps from needs analysis to a configured proposal in seconds. If you're a manufacturer selling complex products through a channel or your website, augmented reality is still relevant infrastructure. But the bigger question is how your sellers get from customer requirements to a valid quote. See how Threekit's AI Sales Agent works → ---

Selling isn’t for the weak-spirited.

While contract furniture buyers – from restaurants to offices to airports – have adopted increasingly digitized operations in recent years, the process of buying contract furniture often remains fairly analog.