— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Virtual Photographer
Featured
Jan 15, 2020 Hilary Murdock

How to Reduce eCommerce Returns

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns
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Virtual Photographer
Dec 13, 2019 Travis Wasson

Case by Case: An Intro to Threekit Support

Nobody likes it when their software tools stop working. Today, Threekit's Director of Technical Support, Travis Wasson, provides an overview of the support team and how they can help you get back up and running when something isn't working as expected. What does Threekit Support do? Threekit support provides technical assistance with any questions or concerns you have with the Threekit platform. We assign an agent to provide 1:1 guidance and communication until your issue has been resolved. The agent provides regular updates on your cases, making sure you’re in the know on expected timelines, methods for resolution, and when a resolution has been reached.
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Product Configurator
Dec 10, 2019 Yana Myaskovskaya

Getting Ready for Your Project 3/6 – Material Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.
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— More from the team
Product Configurator
Dec 6, 2019 Hilary Murdock

The Green Promise of Visual Product Configuration Software

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.
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Product Configurator
Dec 3, 2019 Ben Houston

3D Configurators for Furniture

The online furniture industry is experiencing a boom. Sales are set to hit $44.5b by the end of 2019 and are poised to grow about 10% annually for the next several years. But online shopping for furniture poses risks for the shopper. Will that couch fit in the living room? Will the fabric match my club chairs? Can I actually see the custom updates that I'm making so I can be sure it's what I want?
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Virtual Photographer
Nov 19, 2019 Ben Houston

glTF vs FBX: Which format should I use?

FBX vs. glTF: What is the difference between these 3D model file formats and which fits best into your workflow? Both are widely used and can store 3D models. But it's their differences that guide their applications. 2026 Update: Threekit has evolved beyond 3D visualization. Today, Threekit is an AI sales agent built for manufacturers — guiding reps from needs analysis to a configured proposal in seconds. If you're a manufacturer selling complex products through a channel or your website, the 3D format question below is still relevant infrastructure. But the bigger question is how your sellers get from customer requirements to a valid quote. See how Threekit's AI Proposal Agent works →
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Nov 13, 2019 Joachim Klein

Announcing Threekit's $20M Series A Funding

Today we're pleased to announce that Threekit has raised $20M in Series A financing, led by Shasta Ventures. Additional investors included Salesforce Ventures, former San Francisco 49ers Hall of Famer Steve Young, Marketo Co-Founder Phil Fernandez, and serial SaaS entrepreneur Godard Abel (G2, Steelbrick, and BigMachines).
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Product Configurator
Nov 11, 2019 Ben Houston

4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as three other characteristics that make Threekit unique.
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3d Product Images
Nov 7, 2019 Ben Houston

Should you use the STEP file format?

Should you use the STEP/STP 3D file format? As is the case with all 3D file formats, it depends on what you're trying to do. In this article, we'll discuss the strengths and weaknesses of the STEP file format so you can decide if it's right for the task at hand.
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3d Product Images
Nov 1, 2019 Ben Houston

OBJ 3D File Format: When Should You Use It?

The Wavefront OBJ 3D format is the most widely adopted 3D model storage format. Understanding when and how to use it is essential to getting the most out of it.
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Virtual Photographer
Oct 31, 2019 Hilary Murdock

How & Why to Use SEO-Friendly Product Images

Great news, everyone: the eCommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.
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3d Product Images
Oct 28, 2019 Ben Houston

When Should You Use the FBX 3D File Format?

What is the FBX file format, and is it the file type you need? Read on to find out what it is, and more importantly, when you should use it.
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