A product configurator in Salesforce allows manufacturers and retailers to streamline sales by implementing a CPQ process—Configure, Price, Quote. CPQ takes the most important parts of the sales cycle out of spreadsheets and into an automated sales tool to deliver error-free quotes, quickly. Cloud-based and 100% mobile compatible, the Salesforce CPQ helps sales reps sell the right product combinations, control discounting, and automate approvals. When connected to engineering teams’ software, such as CAD and a visual product configurator, CPQs offer a streamlined quoting, purchase, and fulfillment process.

Visual eCommerce has changed customer expectations about online shopping. It uses augmented reality (AR) and 3D visuals embedded on website pages and mobile apps to give customers a graphical, interactive representation of products.

The fight for the customer’s attention has never been so competitive and the margin of error so slim. The chant may as well be shifting from “a picture is worth one thousand words,” to “a picture is worth one thousand impressions,” and those impressions are exceptionally valuable to eCommerce businesses and digital brands. Now, what if we can turn that picture in a fully configurable 3D visualization that customers can zoom in, zoom out, and even rotate 360 degrees? You can imagine the kind of impact it will have on customer retention, engagement, and eventually your bottom line.    

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