Product Configurator: 5 Best Online Product Configurators for Your Business

Product configurator software solutions allow you to streamline your sales process and improve the customer experience to optimize your conversion rate. This solution enables you to incorporate photorealistic or 3D visuals into your sales funnel to let the customer get precisely what they need. Interactive 3D visual lets the customer create a custom item that fits their needs and style. 


The application does all the heavy lifting, including automating some crucial but tedious documentation processes. Product configurators streamline all your business processes, freeing up your time while growing the sales revenue.

Dig in as we review the five best online configurators on the market today that can take your business to the next level of success. 


ThreeKit is a product configurator that bundles product visualization and augmented reality into a powerful tool to improve customer experience. It allows companies to create an immersive customer environment and scale it as desired. The 3D configurator is built to help customers take ownership of the product during the buying process to improve conversion rates. 

With Threekit's real-time product visualization, customers can build their ideal product by defining the color, shape, material, and accessories. This product configurator is ideal for companies with large inventories. It allows you to create configurable 3D visuals and photorealistic images from a single design file.

ThreeKit allows matchless interaction with the product. Customers can spin, zoom in and out, and pan the product as they wish. In addition to letting you build a 3D model, Threekit provides excellent 3D Asset management. You can store product data such as material, textures, and individual models to enable wide-scale repurposing.

ThreeKit supports document automation, including CAD files, assembly instructions, cut patterns, and production-ready models for quick execution. Unlike other configurators, Threekit supports all business verticals. It also allows seamless eCommerce integration with the most popular platforms. 


  • Supports every business vertical 
  • Combines 3D modeling with AR
  • Highly versatile features and configurations 
  • Allows for process automation


  • No free trial

3D Source 

3D Source uses the same virtual effects technology used in blockbuster movies to create 3D assets for businesses. This product configurator aims to level the playing field by targeting both large and small businesses. It allows companies to grow their sales and increase their revenue using digital assets and 3D technology.

The versatile solution allows users to adapt a 3D element for product photography, trade show material, or product configurator software. 3D Source is functionally versatile and comes with essential features such as rule-based configuration, real-time product visualization, cost, and pricing calculations. Users have the option of creating both 3D models and 2D drawings. 

3D Source caters to the needs of the internal members or the end-users and integrates with common business solutions. It pairs well with CRM and resource planning software and connects readily with e-commerce sites built on solutions such as WooCommerce and Shopify. 

Although the 3D Source is a cloud-based platform, its deployable through local installations on PCs running Windows Operating Software. It's also accessible through iOS and Android mobile platforms. 


  • Mobile-friendly 
  • Dynamic and versatile 
  • Lots of useful features
  • Integrates with other business solutions 


  • Lacks a free trial 

Configure One 

Developed by a privately held firm, Configure One is one of the best online configurators. It's crafted to help users manage dynamic sales and manufacturing scenarios. The flexible solution is easy to customize. Users can tailor the solution to meet unique marketing needs and branding requirements. 

Technologically savvy Configure One users have the option for more customization using CSS. They can also include additional information such as line-item pricing and customer data in customer quotes. Configure One logs quote edits and integrates with the e-commerce module to handle sales. 

Its product configurator features are just as impressive. It comes with versatile configurations, real-time product visualization, and cost/pricing calculation. Internal uses can create and configure 3D visuals and display them in a web browser, thereby eliminating the need for extra plugins or software. End users can interact and customize the 3D product models by changing the elements, zooming in and out, and panning. 

Configure one integrates through an API to other business solutions and allows users to generate custom reports. The web-based application allows users to create great 3D visuals.  


  • Highly customizable 
  • Dynamic product configurator features 
  • Customized sales reporting 
  • In-browser 3D visuals display


  • Customer support limited to calls during business hours


KBMax caters to the needs of companies with highly configurable products by helping them provide an efficient and streamlined experience for their end-users. The product configuring solution is built on the foundation that customer satisfaction is crucial to business success. It aims to help users improve business interaction, provide quality support, and business direction. 

KBMax is instrumental in helping users automate tedious documentation processes such as quotes, bills of materials, and contracts. It allows users to generate CAD drawings from various configuration elements and provide custom pricing for each module. 

It comes with a host of versatile features you'd need in a product configuration tool. Drag-and-drop functionality allows administrators to set the configuration rules quickly and manage other operational aspects of the business. Users can easily set terms and conditions, brand products, and include shipping details. 

Although KBMax has reporting capabilities, it comes with a module to transfer data and information to the user's preferred analytical tools. It uses an API to connect to other business systems. While helpful, KBMax has one significant drawback. Some useful features such as 3D visualization, CAD automation, and CRM integration are paid upgrades.


  • Supports automation 
  • Geared towards improving customer experience
  • Supports CAD and 3D visuals
  • Easy drag-and-drop configuration 


  • No free trial
  • Best features come at an extra cost

Powertrak Product Configurator 

 Powertrak product configurator is part of software solutions built by Axonom Inc and one of the best online configurators. This tool is geared towards the manufacturing sector and boasts unique virtual reality functionality. The VR function allows customers to interact with and customize product interaction. 

The system allows customers to use text-based prompts to configure 3D visuals using virtual reality. Although Powertrak is a web-based solution, it provides a superior user experience on mobile devices. It allows users to create 2D and 3D models and provide real-time product choices for the end-users. 

Powertrak integrates with popular ERP and CRM software and comes with a data adapter to let users transfer information to partner applications. One of Powertrak's premium offerings is the ability to interact and modify 3D products in a VR environment. However, this rare offering is offered as a premium element and comes at a higher cost. 


  • Supports 2D and 3D modules
  • AR and VR functionalities 
  • In-built connections to popular ERP and CRMs
  • Highly versatile 


  • No free trial
  • Best features come at an additional cost


Which is the Best Product Configurator for Your Business?


With proper execution, 3D imaging can catapult your business to previously unscaled heights. Therefore, you need a versatile product configurator that puts the power of innovation right at your fingertips. Threekit is the best online configurator in this bunch. It couples some of the best features in the modern marketing scene- 3D visualization and augmented reality to let you apply them in any business vertical.