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Recent Posts by Hilary Murdock

The Green Promise of Visual Configuration Software

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.
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3 Ways Companies Pay for Poor Product Visuals

Compelling visuals and product experiences don't always top the "must do" list for eComm marketers...but they should. When imagery fails to accurately convey all of a  product's features and benefits, it's the brand that pays. 
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How & Why to Use SEO-Friendly Product Images

Great news, everyone: the ecommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.
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The Visual Economy

In Part One of “The Visual Economy,” we dove into how our innate visual tendencies have been made more apparent with the advent social media and which brands have thrived in this new world. In Part Two, we’ll look at why it pays to meet consumers’ visual expectations and how brands might go about tackling this challenge.
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The Visual Economy

In this two-part series, we'll explore the human predilection for visual stimulation, the explosive growth of visual technology and how businesses can actually exceed customers' visual expectations, even as those expectations grow at an exponential rate.  Part 1: How Imagery became Currency
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