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Recent Posts by Hilary Murdock

How to Reduce eCommerce Returns

on January 15, 2020 | By Hilary Murdock

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns

The Green Promise of Visual Configuration Software | Threekit

on December 6, 2019 | By Hilary Murdock

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.

3 Ways Companies Pay for Poor Product Visuals

on November 21, 2019 | By Hilary Murdock

Compelling visuals and product experiences don't always top the "must do" list for eComm marketers...but they should. When imagery fails to accurately convey all of a product's features and benefits, it's the brand that pays.

How & Why to Use SEO-Friendly Product Images

on October 31, 2019 | By Hilary Murdock

Great news, everyone: the ecommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.

The Visual Economy

on October 29, 2019 | By Hilary Murdock

In Part One of “The Visual Economy,” we dove into how our innate visual tendencies have been made more apparent with the advent social media and which brands have thrived in this new world. In Part Two, we’ll look at why it pays to meet consumers’ visual expectations and how brands might go about tackling this challenge.

The Visual Economy

on October 22, 2019 | By Hilary Murdock

In this two-part series, we'll explore the human predilection for visual stimulation, the explosive growth of visual technology and how businesses can actually exceed customers' visual expectations, even as those expectations grow at an exponential rate. Part 1: How Imagery became Currency

The Guide to 3D Configuration in eCommerce

Blog Categories

Recent Posts by Hilary Murdock

How to Reduce eCommerce Returns

The Green Promise of Visual Configuration Software | Threekit

3 Ways Companies Pay for Poor Product Visuals

How & Why to Use SEO-Friendly Product Images

The Visual Economy

The Visual Economy

Lifestyle vs. Product Photography: When to Use Each

13 Ecommerce Image Tips to Boost Your ROI

Real-Time Concept Testing: The Case for Better Product Visuals

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