Why Augmented Reality Products Are the New Reality
Augmented reality for eCommerce is all but guaranteed to be an integral part of the new normal. Online shopping expectations have been on the rise since the start of the 21st century, but since the pandemic they’ve seen a spike that digital marketers can’t ignore. Consumers want to get the best possible idea of what’s available to purchase online. More than that, they want to know how it will fit into their lives and augmented reality makes that happen.
What is Augmented Reality?
While it’s true that online shoppers want to daydream and use their imagination, they also often need a jumping off point. Augmented reality for eCommerce provides them with just that. Augmented reality experience exists as both web-based applications and mobile applications, but the latter is quickly gaining more steam. It’s safe for digital marketers to assume that not only do the majority of their demographic own the latest mobile device or tablet but also that they’re tech savvy in that department.
Augmented reality applications enable users to allow access to their device cameras so marketers can place high-quality 3D renderings on their screens, and therefore, in their spaces. This opportunity for consumers to try products out in their physical lives comes with a host of benefits to eCommerce marketers. For starters, it will reduce returns, which improves a brands overall image while protecting their bottom line and the environment. It also provides a consumer with an exciting, positive experience they’re likely to share with friends and family by both word of mouth and social channels. And using augmented reality for eCommerce keeps brands ahead of the ever-changing digital marketing curve. While nearly every product lends itself to augmented reality apps, here are a few categories that can put this technology to the best use.
Shopping for furniture is no small task. First, it’s expensive — most of us will need to think twice before dropping hundreds of dollars on a sofa, or even financing it. Also, we usually expect our furniture purchases to last us years, so we want to be sure we’re getting it right the first time. Furniture retailers also offer direct shipping most of the time, and since the pandemic, shoppers have been utilizing that perk more than ever.
Augmented reality is perfect for furniture because of how these big-ticket items need to fit into a larger plan. We all have interior design schemes, or we’re at least mapping out a makeover. It’s imperative that retailers help their customers see how an option will fit into their existing space or vice versa.
With augmented reality, consumers can use their phones to put high-quality 3D renderings of the perfect couch, armchair, or dining room set right in their living rooms or kitchens. This gives them the power to see how its dimensions might fit and whether or not the colors and patterns will complement the surroundings. When a shopper can try all of this in the comfort of their own homes, they’re more likely to search the full inventory, which usually leads to a purchase.
Most fashion products would benefit from augmented reality, but eyewear has made the most of the technology in the past few years. Unlike blouses, jeans, or earrings, those who need prescription glasses will wear what they choose most, if not all, days of the week. It’s critical that they know what they’re committing to.
Augmented reality gives them a chance to try out any number of frames and sizes to be sure they know how they’ll look. When these 3D renderings are overlaid on video of their faces, consumers can also look from side to side and up and down as if they were literally trying the pair on in front of a mirror. They can even snap pics and send to friends for a second opinion. From turtle shell wayfarers to classic rimless options and beyond, augmented reality is a perfect solution for digital eyewear marketers to empower their shoppers with a try-before-you-buy experience.
Sometimes it’s not the product that fits best for augmented reality, but the experience that product makes possible. With more and more children’s entertainment becoming interactive and taking place on tablets and screens, some kid brands are taking advantage of augmented reality. For example, crayon brands have created interactive picture book apps that enable kids and parents to draw original characters and place them into story templates. This creates a lasting bond between family members, and their association with that brand.
B2B sellers typically deal in highly complex offerings that are hard to explain in a traditional digital platform. Augmented reality applications give engineers, machinists, and other high-level professionals a chance to literally see whether or not a technology product will be the right fit for their needs. This creates more trust between a brand and its demographic by creating a positive overall experience and enabling the buyer to navigate a self-guided journey toward the right solution.
This is just a snapshot of how brands and categories are benefiting from the latest augmented reality technology. More than likely, yours can benefit as well. At Threekit, our virtual photographers go above and beyond to provide 3D visual renderings that are precisely what their clients need to solve specific problems. We also partner leading-edge digital marketing agencies and software developers from around the world give clients the augmented reality experiences their customers want and deserve. If you’re ready to give your eCommerce consumers the power of augmented reality, get in touch with us today for a consultation or demo.