Guided selling is a way to help customers find the right products by asking them prompting questions and offering personalized suggestions. This method is becoming popular because it makes shopping easier and more fun. In this article, we will look at five examples of guided selling that show how different companies use this approach to improve their sales.
Key Takeaways
- Guided selling helps customers make better choices by providing personalized recommendations.
- Merck Life Science uses virtual showrooms to showcase their products in an engaging way.
- Maybelline's Foundation Finder uses chatbots to help customers find the perfect makeup match.
- Clickpoint streamlines the sales process with lead management and personalized emails.
- PandaDoc CPQ offers tailored quotes for complex products, improving sales efficiency.
1. Merck Life Science
Merck Life Science has taken a significant step in enhancing customer engagement through innovative guided selling techniques. By offering simulations of experiments and virtual demonstrations, Merck allows customers to gain a deeper understanding of how various excipients perform and how they may fit specific pharmaceutical formulations.
This hands-on experience not only enhances the decision-making process, but also instills confidence in customers that they are making informed choices based on practical insights.
Furthermore, the integration of a virtual assistant within the virtual showroom takes customer support to the next level. It ensures that customers have personalized guidance and support as they navigate through the available excipient options. This virtual assistant can address customer queries, provide explanations, and assist in the decision-making process, creating a seamless and interactive experience.
With numerous virtual projects, Merck showcased over 175 life-changing products, aided by Exhibit 360. Each product featured info hotspots to help visitors learn more about them.
Merck's investment in virtual marketing demonstrates a commitment to customer-centric innovation. It positions the company as an industry leader, setting a precedent for B2B companies. This showcases how technology can enhance customer engagement and product presentation.
2. Maybelline Foundation Finder
Maybelline's Foundation Finder is a prime example of guided selling in the beauty industry. This tool helps customers find the perfect foundation match by asking a series of questions about their skin type, tone, and preferences. The process is simple and user-friendly, ensuring that even those new to makeup can find their ideal product.
The Foundation Finder works by capturing relevant details from the user and then recommending the best foundation options based on their responses. This not only enhances the shopping experience but also increases customer satisfaction by providing personalized recommendations. By getting a personal shade match, the customer is less likely to return product, saving on costly waste.
This intuitive tool simplifies the often overwhelming task of choosing the right foundation, making it easier for customers to find products that suit their unique needs.
By leveraging guided selling tools like the Maybelline Foundation Finder, brands can significantly improve the customer experience and drive sales. This example shows how interactive aids can enhance customer engagement and satisfaction.
3. Clickpoint
Clickpoint is a powerful tool for managing sales leads and communication. Formerly SalesExec, it's widely used in call centers, travel, and home services industries. Lead distribution delivers leads to lead buyers, sales teams, or third-party software applications. Effective lead routing requires automation software to capture leads quickly and distribute them as fast as possible, based on various criteria.
Key Features
- Lead Prioritization: Automatically ranks leads based on their potential.
- Customized Sales Emails: Tailor emails to fit each lead's needs.
- Personalized Sales Data: Provides insights specific to each sales interaction.
Clickpoint empowers companies to take control of their guided sales initiatives, making it easier to manage and convert leads effectively.
4. PandaDoc CPQ
PandaDoc CPQ is a powerful tool that helps businesses create accurate and professional quotes quickly. It integrates seamlessly with Salesforce, making it easier to manage the sales process.
Key Features
- Efficiency: Saves time by automating the quote creation process.
- Accuracy: Ensures all quotes are accurate with real-time pricing updates.
- Customization: Uses customizable templates to fit each brand.
- Integration: Easily integrates with existing CRM systems.
With PandaDoc CPQ, you can streamline your sales process and focus on closing deals rather than creating quotes.
5. Exhibit 360
Exhibit 360 is a solutions platform by Blues N Coppers that offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser. This platform is particularly useful for businesses looking to enhance their customer engagement through technology-driven solutions.
Key Features
- Virtual Showrooms: These allow customers to explore products in a 3D environment, making it easier to understand complex items.
- 3D Product Demos: These demos provide a hands-on experience, helping customers make informed decisions.
- MedTech 3D Product Demo: Specifically designed for the medical technology sector, these demos offer detailed insights into medical products.
- 3D Product Configurator: This tool allows customers to customize products to their specifications, enhancing the buying experience.
By offering interactive experiences, Exhibit 360 helps businesses keep their customers engaged. The platform assists sales teams in offering tailored recommendations, leading to higher conversion rates. The data collected through the platform can help businesses refine their strategies and offerings.
Conclusion
Guided selling is a powerful tool that can transform the way businesses interact with their customers. By using data and personalized recommendations, companies can make the buying process smoother and more enjoyable.
The examples we've explored show how different industries are successfully using guided selling to boost sales and improve customer satisfaction. Whether it's through virtual showrooms, chatbots, or tailored product suggestions, the key is to keep the customer at the center of the experience.
As technology continues to evolve, guided selling will only become more important in helping businesses stay competitive and meet the unique needs of their customers. Learn more about this crucial strategy and how Threekit solutions can make it a reality for your business.
