ThreeKit Blog

Tiffany key chain using product customizers

7 Product Customizers That Raise the Bar

on October 21, 2020 | By Marc Uible

Product customizers—software that enables customers to customize products to fit their own needs and preferences—are seeing a huge uptake by manufacturers and retailers. The Configurator Database, a project dedicated to tracking the use of customization software, currently lists 1359 configurators used by 420 brands in 17 industries.

Threekit is Named Winner of the 19th Annual Chicago Innovation Awards

on October 20, 2020 | By Marc Uible

On October 20, 2020, The Threekit Virtual Photographer™️ was named a Chicago Innovation Award winner. The Chicago Innovation Awards, celebrating it's 19th year, is the Chicago region’s foremost recognition of the most innovative new products or services brought to market each year.

How to Build a Product Configurator

on October 20, 2020 | By Ben Houston

So, you’ve realized your company needs a product configurator. That’s a great first step. Now comes the question of how you make that happen. There are many routes you can take toward a product configurator and some are more effective than others. It would be understandable to wonder if you might be able to build it yourself, and the truth is, you can. But, as with all things in business, some jobs are best left to the professionals.

5 Ways Augmented Reality for Products Drives B2B Sales

on October 19, 2020 | By Ryan Gould

Threekit Perspectives

How A Shopify Configurator Elevates the eComm Experience

on October 15, 2020 | By Ben Whitmer

In 2019, Shopify overtook eBay to become the second-largest e-commerce platform in the U.S., after Amazon, boasting an estimated 1M merchants using its service. It’s not just home to mom-and-pop or medium-sized businesses; the likes of Nestle, Tesla, Red Bull, Penguin Books, Pepsi, and Budweiser all have a presence on the platform.

12 Reasons to Use Product Customization Software

on October 14, 2020 | By Michael Lorenz

Product customization software gives customers the ability to customize products to better meet their own preferences and requirements. They’re intuitive and fun to use and they can form a central part of any e-commerce seller’s customer experience strategy.

J Press online product configurator software

4 Fashion Retailers Using Online Product Configurator Software

on October 13, 2020 | By Svetla Pavlova

Fashion is probably the most important way to express yourself and retailers are starting to take self-expression seriously by building customization and personalization into their product ranges. Coupled with a reaction against fast-fashion, the move towards bespoke, one-of-a-kind garments is a major trend that fashion e-commerce retailers need to capitalize on.

Three Brands Breaking Through with a Magento Product Customizer

on October 13, 2020 | By Hilary Murdock

Shopping habits have been changing rapidly in the last few years and 2020 was undoubtedly the year in which e-commerce, as an alternative to in-person shopping, became the preferred choice of consumers. Product configurator technology, previously considered a nice-to-have addition to the e-commerce experience, is becoming a must-have as retailers try to recreate the in-person store experience online.

Why Augmented Reality Product Demos Are Changing the Game

on October 12, 2020 | By Slava Kovelman

Augmented reality (AR) isn’t new; the term was coined in 1990 by the aerospace industry, but its popularity has increased in recent years.

20 Augmented Reality Statistics You Should Know in 2020