How 3D Configuration is Shaping Digital Commerce

What do helmets, couches, and watches all have in common? Not much, except that all are part of the explosive  digital commerce trend, online 3D product configuration. While the manufacturers of these products are leading the way, most products will inevitably be sold this way before long. In fact, most customers will come to expect it as a natural part of their e-commerce experience. While selecting colors and textures has been a mainstay of product customization for quite some time, the new trend is to offer customers hundreds of options so that they can see their specific come to life in intricate, exquisite detail.
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The State of AR on the Web

What is the state of augmented reality (AR) on the web in 2019? It's a complex story because the underlying technology for AR on the web is not yet mature.
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ThreeKit joins The Khronos Group to set standard for 3D Commerce

  ThreeKit has joined the Khronos 3D Commerce Exploratory Group to help guide the future of 3D commerce. The purpose of the group is to establish standards and guidelines for the production and distribution of real-time 3D representations of products, so they can be experienced realistically and consistently across all platforms and devices. 
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4 Ways That Virtual Product Photography will Improve your eCommerce Strategy

Today, eCommerce is a $3.5 trillion business and is projected to be worth $4.9 trillion by 2021. If you sell products online, you have a lot of competitors in your space. If you want to sell more products while competition-proofing your business, the key is to improve the customer’s visual experience.
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glTF: Everything You Need to Know!

There is a new rich 3D model format in town called glTF, and it has been rising in prominence. This article will tell you everything you need to know about glTF including what it is, why it was developed, and who is using it.
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3D Product Configuration is Here to Stay

E-Commerce of the Past  Do you remember what it was like to use the internet 20 years ago? We sure do. You would boot up your machine, open AOL, and then sit back and spin a few times in the swivel chair, all while the dusty modem revs up and transforms a dial tone into that robotic clang that tells you that you’re finally in. What is even more painful is remembering what e-commerce pages looked like 20 years ago - at this point it feels a bit like digging through archaeological ruins.  
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What Is 3D Rendering?

People come into contact with 3D rendered images every day. Whether you’re watching animated cartoons, flipping through a magazine, viewing billboards on your morning commute, or scrolling through social media on your phone, 3D rendered images are an important form of visual content for marketers, advertisers, and content producers.
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4 Key Takeaways from Oracle Modern CX

ThreeKit was a sponsor at Oracle Modern CX last week. Not only was our team excited to get out Chicago and spend time in Las Vegas, but we were also excited to spend time with the inspiring people at Oracle Modern CX. While at the event we heard from impactful speakers like Mark Hurd and Magic Johnson and got the opportunity to hear from Oracle about the future of technology. Here are our takeaways:
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What is a 3D Configurator?

A 3D product configurator is a way to let your customers to personalize a product they want to buy. The added bonus of the 3D element is that it allows your customers tointeract with your products online the way they would in store. Plus, they can select custom options and watch them transform in real time even if you don't have those options ready to be manufactured. In other words, 3D configurators supercharge e-commerce through immersive visualization. But it’s not just the ability to see various colors, components, and styles—3D configurators can also provide dynamic pricing for chosen configurations.
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