— The Threekit Blog

Field notes on AI-native CPQ

What we're learning from the manufacturers rebuilding their buying experience — one configuration at a time.

— Author

Marc Uible

Marc Uible is Vice President of AI at Threekit, where he leads go‑to‑market strategy for the company’s AI sales agent platform.

The Differences Between AR and VR eCommerce Tools for B2C Sales

You may have already heard about companies using augmented reality in eCommerce. Both AR and VR eCommerce technologies are being used more than ever for brand awareness in eCommerce businesses with amazing results.
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The Magic of Product Configurators: 3 CX Metrics They Instantly Boost

Of the long list of variables that can set businesses apart from competitors, customer experience (CX) has skyrocketed to the top. In 2020, it became the single most important differentiating factor—surpassing both product and price. The ways that an online product configurator can improve CX are extensive, varied, and intricate.
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6 Top Features the Best Product Configurators Offer B2B Users

An online shopping experience that caters to B2B companies requires a particular mindset. Your customers are in the middle of a busy workday and have certain buying requirements to follow. An online product configurator helps you create shorter sales cycles, builds shopper confidence, and offers an enjoyable shopping experience for B2B customers.
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3 Ways the Right Couch Configurator Reduces the Risk of Returns

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How a Product Configurator and Salesforce Streamline Sales Approvals

Even with automated workflows, sales approval processes are often tedious and wildly inefficient. This can cause significant issues that tank sales. When your business model includes product customization and configuration, an online product configurator is an ideal solution. In fact, adding a product configurator Salesforce can use to streamline sales approval processes might be the single most effective way to improve the user experience and increase sales.
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How a Sneaker Configurator Helps Win First-Time Online Shoe Shoppers

Sneakers have been around for much longer than shoe configurator tools. The first rubber-soled sneakers were created in the 1860s by Charles Goodyear for playing croquet. Over a century later, one of Nike's most famous all-terrain sole types for athletes was invented with inspiration from a waffle iron.
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4 Ways to Streamline Inventory and Sales With a Shoe Configurator

Simple product pages are becoming a relic of the past, particularly if customers can customize those products. Online shoppers want to be able to easily configure and view their custom shoes and more, which a shoe configurator can let them do.
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How to Appeal to Runners and Athletes With a Custom Shoe Configurator

If you want to sell custom shoes to athletes or runners, you'll need to make the online shopping experience perfect. Start by including a shoe configurator that gives them complete control over product customization.
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6 Benefits of Using a 360 Product Viewer to Create Product Page Videos

Looking for a way to revamp your product pages and drive more sales for your ecommerce business? A 360-degree product viewer and product page videos can help you showcase your products in a whole new way that truly connects with shoppers.
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Virtual Furniture Showrooms: Using eCommerce AR to Reach Shoppers

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4 Online Businesses That Need a 3D Configurator

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Product Configurator vs. Product Customizer: What's the Difference?

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