Field notes on AI guided selling.

The conventional answer to "how do we get dealers selling our complex products?" is training. More product knowledge sessions. Better onboarding. A certification ladder. These things have value — but they have a ceiling, and most manufacturers have already hit it.

An AI sales agent for manufacturers is a software system that guides buyers and channel reps through complex product selection, configuration, and quoting — in real time, on your website or in your sales tools — without requiring a product expert in the room.

If your dealers and reps are struggling to quote complex products through NetSuite CPQ, the problem usually isn't your CPQ. It's the front end — the interface your sellers actually use to translate customer requirements into a valid proposal.

Quick guide: 7 Oracle CPQ alternatives for manufacturer websites Threekit: The leading AI sales agent platform for manufacturers with complex products needing buyer guidance and qualified leads Salesforce Revenue Cloud: A CRM-native option for organizations already invested in the Salesforce ecosystem Tacton: A configuration engine for industrial equipment with constraint-based rules Infor CPQ: An ERP-adjacent tool for manufacturers using Infor's back-end systems Expivi: A 3D visualization tool for product customization on e-commerce sites Zoovu: A product discovery assistant focused on search and filtering for retail catalogs Epicor CPQ: A quoting tool designed for manufacturers on the Epicor ERP platform How we chose these Oracle CPQ alternatives for manufacturers If you're running a manufacturer website, you know the problem: buyers land on your site, can't figure out what they need, and leave. Or they call your sales team and spend 45 minutes on what should be a five-minute conversation.

Key Takeaways: CPQ vs AI Guided Selling for B2B Manufacturers CPQ and AI guided selling address different stages of your sales process—quoting versus website lead generation. Traditional quoting tools excel at generating accurate quotes but don't help website visitors find the right product. AI guided selling asks buyers the right questions on your website, turning anonymous traffic into qualified leads. Threekit delivers AI guided selling that captures budget, fit, and dealer-routing data in minutes—before a rep ever picks up the phone. The most effective manufacturers use both tools together, with AI guided selling on the website and quoting tools downstream. What Is CPQ and How Does It Work for Manufacturers? CPQ stands for Configure, Price, Quote. It's software that helps your sales team build accurate quotes for configurable products by automating pricing rules, discount structures, and product dependencies. When a rep knows exactly what a customer needs, they can use CPQ to generate a quote in minutes instead of days.

Why Your Dealers and Buyers Are Ready to Configure Products Without Calling a Rep B2B buyers have changed. They research products on their own, compare options across multiple websites, and often arrive at your site ready to make decisions—if your site lets them. For manufacturers with complex product catalogs, this shift creates a problem: your website shows products well, but it doesn't help buyers configure or buy them.

Key Takeaways: Replacing CPQ on Manufacturer Websites in 2026 Traditional CPQ systems focus on quote administration, not the buyer guidance your website visitors actually need to convert. AI guided selling asks the right questions and narrows your catalog to the right fit—turning your website into a salesperson. Visual product configuration lets buyers see exactly what they're getting before they commit, reducing returns and boosting confidence. Threekit's AI sales agent connects buyers to qualified leads with product, budget, and intent attached—not just a name and email. Modern CPQ alternatives deploy in weeks, not months, and sit on top of your existing systems without requiring replacement. What Is CPQ—And Why Are Manufacturers Rethinking It? Configure, Price, Quote (CPQ) software has been a staple of B2B manufacturing for decades. It helps your sales team build accurate quotes for configurable products by automating pricing rules, discount structures, and product dependencies.

Quick guide: 10 AI agent workflows for complex B2B catalog search Threekit Intent-to-Lead Workflow: The best AI agent workflow for turning anonymous website visitors into dealer-ready leads with product context attached Natural Language Discovery Workflow: Helps buyers describe requirements in plain language instead of navigating SKU matrices Photo-to-Configuration Workflow: Allows dealers to upload job site images for instant product matching Bundle Builder Workflow: Surfaces complete solutions and accessories instead of single-SKU orders Qualification Agent Workflow: Captures budget, timeline, and decision-maker signals before routing leads Dealer Routing Workflow: Directs qualified leads to the right channel partner based on geography and expertise Self-Service Configuration Workflow: Enables buyers to configure products independently without rep involvement Proposal Generation Workflow: Creates formatted solution summaries with selected products and pricing context Inventory-Aware Recommendation Workflow: Steers buyers toward in-stock and higher-margin products automatically Multi-Persona Experience Workflow: Adapts the same agent for homeowners, dealers, architects, and reps How we chose the AI agent workflows for complex B2B catalog search Finding the right product in a 10,000-SKU catalog shouldn't require a 45-minute phone call with your best inside sales rep. These workflows were selected based on their ability to solve the specific challenges B2B manufacturers face when selling configurable products online.

Your sales team is drowning in quote requests. Buyers want answers in hours, not days—but your quoting process feels stuck in another decade. The culprit? A handful of bottlenecks that add hours (or days) to every quote you generate. Threekit helps manufacturers cut through these delays with AI-guided selling that gets buyers to the right product configuration in minutes instead of endless back-and-forth.