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10 Brands Using Online Product Configurators to Boost Sales

The rapid advancement in eCommerce has made everything possible today. This is an exciting opportunity for marketers and developers, and even more so as we watch consumers proactively participate with their favorite brands. Purchasers are increasingly designing their own items with an online product configurator, the main tool sellers use to invite their customers to customize products. Product configurators have become a bit of a buzzword lately, especially among the big fashion brands. They have become an attractive way of allowing online shoppers to customize products and master their own styles. But we’re seeing that configurators can mean very different things depending on who you’re talking to. So, what’s all the fuss about and why consider a product configurator at all? There are plenty of benefits of having an online product configurator. For instance, a custom designed product can sell at a 30% to 50% premium over what you might purchase in a store. Moreover, an online product configurator helps consumers learn about a product and a brand’s unique take on that product through the design process. As a result, they become more invested in what these brands make. Eventually, this investment becomes a strong appeal to keep them coming back. In turn, sellers get to know their customers more personally than from selling stock inventory. In this article, we’ll shed light on top 11 brands that are successfully using an online product configurator to sell their merchandise online. Some of these product configurators are proudly powered by Threekit.  As noted by eMarketer, Customization and Personalization are one of the top 5 evergreen retail tech trends. Here are 10 brands that are using online product configurators to make the most use of this trend.   1. Bespoke Cycling Bespoke Cycling provides high-quality, durable bikes. Whether off-the-peg or a full custom build, they ensure that every new bike is perfectly fitted and precision built by their specialist team. Their online product configurator, called Bike Builder, is an interactive configurator to design your dream bike. You can swap components or change colors –the choice is yours. Once you've completed your build, they offer a free 1-hour consultation in-store to ensure that the bike you've chosen will fit you and suit your aims and requirements, and to establish which contact points will work best. It’s very cool how the screen-wide image updates with every selection. Your custom design is ready in 6 to 8 easy steps. Right at the bottom, you can see the price after every addition. You can also see your build in great detail. While they do allow you to share the design externally, they lack zoom. This means you can’t take a closer look at your custom build. It’d be great if they can add zoom along with 360 rotation so that customers can view their creation from all possible angles.     2. Konitz Konitz is a German mug maker company. Their configurator allows you to create your own mugs using a wide variety of options. From Shape, to Print, to Finish, to Quality, you can customize it all. Once your design is ready, you can continue to the inquiry form or download the configuration PDF.  The only drawback of this configurator is that it doesn’t support zoom. So you can’t see how your design looks in detail. You can easily upload your own images to get them printed on the mugs.   3. Steelcase Steelcase offers a range of architecture, furniture, and technology products and services designed to help people reach their full potential. Their configurator delivers on the idea that simplicity is beautiful. Developed by Threekit, the Steelcase Product Visualizer lets you design your ideal chair. Select a model and add finishes, then generate a custom image with estimated price and spec details for any configuration. Their configurator is easy to walk through, and their products are appealing to build. There’s a smaller range of features here, but a change or two really expresses a different spirit.   4. Tesla Let’s face it. Elon Musk has not only reinvented cars; he’s reinvented how we buy them. These cars are dreamy. In building a custom car with the Tesla configurator, you build that dream. And as you experiment with various features, you see how much it’s going to cost you per month to live it. Cash and loan pricing is easily available, too. By the time you start on the interior, you can see yourself in the driver’s seat for a nice, long road ahead. They also give you an estimated delivery time. And, you can request for an early delivery depending on the inventory.   5. Nike Nike’s sneaker configurator, Nike By You, is beautiful and functional. Once you select a sneaker profile, the next step becomes customizing each aspect like Upper, Tip/Heel, Tongue, Laces, Heel Accent etc. You can access Inspiration or Your Designs. Your Designs produces the sneaker as a blank canvas. Inspiration shows several, already-designed variations of the shoe. You can purchase an Inspiration outright or you can edit the design a little or a lot. Throughout both design adventures, the interface is clean and easy. Nike shows you visual breadcrumbs. You can click on any photo and design that part of the shoe. Click on the checkmark to confirm and move on to the next segment. Or, cross it out to re-do the step. You can also click ‘Done’ at any time and add your custom design to the cart. You can also share your design externally. The only problem is that they don’t allow you to zoom the design while you are building it. You can only zoom and see your creation after you click ‘Done’.  Likewise, they don’t allow product spin in real-time but they have uploaded images from all possible angles.   6. BOSTONtec BOSTONtec is a leader in ergonomic workstations and custom solutions. It offers quality and affordable industrial, office and lab workstations for your application. Their workstation configurator, powered by Threekit, has a seamless interface, with a nice balance between options. You can choose between different base types, sizes, and styles. You can also add dividers, under shelf lighting, and other add-ons. And once you’ve finalized a design, you can mark it complete to receive an automatic email containing drawing and component list. The best part of this configurator is that you can zoom in to see every minute detail and move the product around to see it from every angle. You can also fit the design to your full screen width to get a clearer picture.   7. Lilitab Lilitab offers secure, functional kiosks customizable to the environment of any business or industry. Many renowned brands like Sephora and Panera Bread are their proud customers. Powered by Threekit, their product configurator allows you to customize everything. You can choose from a range of kiosk types like Floor, Counter, Picture, Wall, etc. Along with optimizing color and mount style, you can even play with different head accessories like headphone mount, handle, iPad ID scan shelf, and so much more. It also allows you to add branding elements and info graphics for your Lilitab such as Full Faceplate, Faceplate Logo, Backdrop, Backdrop Case, and Panel Mounting Clips. Once your customization is done, you can add the product to cart and proceed to check out. You can zoom and move the product around to see it from every angle. You can also switch to full screen mode for better designing experience. 8. Bamford Watch Department Bamford Watch Department allows you to personalize your watch so that each design is unique and exclusive. Using their online product configurator developed by Threekit, you can customize every aspect of all of their designs. For example, you can play with the strap, dial, sub dial, batons, logo, date wheel, etc. Right at the bottom of the configurator, you can see the total cost of the final product after every customization. Once your design is ready, you can either save it or add it to your cart for a quick checkout process.   9. Choiss Choiss is a leading bespoke jacket brand that oozes luxury and sophistication. No matter what jacket design you choose, you can customize its Body, Sleeves, Sides, Ribbing, Collar, Zipper, and Lining. Choiss product configurator is also developed by Threekit. It has a clean interface and is super easy to use. At the bottom right, you can see the price of the product after every customization. Once your design is ready, you just have to choose your size and add the jacket to cart.   10. Oak Beams & Frames Oak Beams & Frames is a leading manufacturer and supplier of oak frames to both consumers and trade. Their state-of-the-art product configurator, fueled by Threekit, allows you to design your own oak framed garage kit or oak truss and get an instant quote as you do it. Not only that, you can spin the oak building or oak truss you have designed and see it from all sides, zoom in to have a look inside and zoom out to see the bigger picture. It is so easy, just use the sliders and select from options provided. If you are not sure what you want, you can start with their pre-set oak garage kits or oak truss designs and customize them as you need. They will supply all necessary construction and assembly drawings as part of your order.
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