Threekit Blog | Visual Commerce (19)

Virtual Photographer

Jan 30, 2020 Hilary Murdock

The Ultimate eCommerce Product Image Guide for 2021

It’s hard to overstate the importance of visual content on an eCommerce website. In today's age, product imagery goes beyond product photos. It now includes more advanced formats like video, interactive 3D, and augmented reality, and has to do the work that was once done by physical products themselves: helping shoppers make a decision about whether or not to buy what you’re selling.

Product Configurator

Jan 23, 2020 Marc Uible

11 Lessons From Brands Doing Product Customization

Until recently, most online retailers didn’t have the technology to make product customization feasible. Now that it’s possible to create real-time images and interactive 3D depicting shoppers’ customized products, many brands are taking advantage.

Virtual Photographer

Jan 15, 2020 Hilary Murdock

How to Reduce eCommerce Returns

As part of our Visuals Make a Difference launch, we’re taking a close look at the problem of eCommerce returns and what retailers and shoppers can do to prevent them. Guide: Part 1: 6 Tips Guaranteed to Cut Return Rates for Retailers Part 2: 7 Easy Ways YOU (the online shopper) Cut Back on Product Returns

Product Configurator

Dec 10, 2019 Yana Myaskovskaya

Getting Ready for Your Project 3/6 – Material Readiness

In this six-part "Getting Ready for Your Project" series, we're going to help you and your team figure what you need to prep so that you can begin your project on time with minimal stress.

Product Configurator

Dec 6, 2019 Hilary Murdock

The Green Promise of Visual Product Configuration Software

Returns are a serious problem in eCommerce. They cost retailers about 10 percent of their overall sales, and they’re increasingly something customers want to be free and easy. But the real cost of returns goes far beyond how they affect eCommerce retailers’ bottom lines.

Product Configurator

Nov 11, 2019 Ben Houston

4 Things that Make Threekit's 3D Software Different

3D software occupies a specific niche where the ultimate in technology intersects with the ultimate in human creativity. It's Threekit's deep respect for the creators—the 3D artists—that helps to differentiate it from other offerings. Read about this legacy, as well as three other characteristics that make Threekit unique.

Virtual Photographer

Oct 31, 2019 Hilary Murdock

How & Why to Use SEO-Friendly Product Images

Great news, everyone: the eCommerce product images you’re already including on your site can help boost your performance in search (aka, boost your SEO, or search engine optimization). But there’s a good chance that the images on your site right now aren’t as SEO-friendly as they can be.

Virtual Photographer

Oct 24, 2019 Svetla Pavlova

6 Ways Better Product Imagery Can Help Improve Your CX

As any eComm marketer knows, better customer satisfaction has long been correlated with higher revenue and greater profitability, and these are numbers you have the power to impact. When your customers can’t come into your brick and mortar store to shop, improvements to your online customer experience take on a new sense of urgency.

Augmented Reality

Oct 23, 2019 Ben Houston

Should you use the USD and USDZ 3D file formats?

If you're wondering whether you should use the USD, USDZ and USDA 3D file formats, the answer is that it depends on what you're using it for. There are pros and cons to consider.

Virtual Photographer

Oct 11, 2019 Ben Houston

CGI 101: Team Structure and Roles

Building any effective team from the ground up is a process. CGI teams have their own challenges, as they’re often comprised of generalists who cross multiple disciplines, as well as team members who specialize in one area.

Product Configurator

Aug 26, 2019 Ben Houston

Product Visualization: Interactive 3D vs Virtual Product Photography

Product Configurator

Aug 12, 2019 Ben Houston

Personalization, Customization, Configuration: An Intro for eCommerce Marketers

In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities—and do it well—can expect an ROI on marketing spend of 500 to 800%.