— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

— Topic

Visual Commerce

Your Guide to ROI in 3D & AR

If everyone had unlimited time and money, pretty much every eCommerce website would have 3D and AR-enabled customer experiences. Why? Because they're cool and the evidence is clear that they improve site performance metrics. So the operative question becomes: are the results worth the cost? To answer that question, Threekit's Christian Pieper wrote a guide to ROI in 3D & AR applications for commerce called "What can can't 3D & AR do for you?" The guide includes hard data from independent research, describing and quantifying the benefits provided by implementing these technologies. We don't want to spoil anything, but we'll just say this: it's likely you're underestimating their value. An excerpt is published here.
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Sapphire Balconies: New Heights in Architectural Configuration

Sapphire Balconies, already the leaders in modular balcony construction, have partnered with Threekit to support COACH, an innovative new tool for designing and specifying balconies. COACH makes it easier than ever for designers, architects, builders, and everyone else to design custom, compliant balconies, as well as the necessary design outputs for manufacturing. That makes COACH a perfect example of how Threekit makes it possible for smart companies to transform the way business is done. Let's take a look.
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ZDNET: Threekit + TaylorMade are innovating eCommerce experience

At Threekit, we help our clients build amazing eCommerce customer experiences mostly because it's really fun to watch it transform our clients' online business. We don't do it for recognition, but we'd be lying if we said it doesn't feel nice to be appreciated. That's why we were thrilled today to see our collaboration with TaylorMade Golf featured in an article by ZDNet contributor and Salesforce Evangelist Brian Solis called "2021: The year that 3D and augmented reality for commerce cashes in."
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2021: The Year of 3D

Posted here is an excerpt of a new piece by Threekit's VP of Marketing, Marc Uible entitled: "Gradually, and then Suddenly." In the piece, Marc outlines a number of key facts drawn from validated research into customer and business behavior online. From those facts, he shows an inevitible consequence: the coming proliferation of online customer experiences powered by high-end 3D visuals and augmented reality applications. Marc shows a number of compelling examples of brands leading on the edge of this trend and invites all brands to consider how they can ride this wave and not be capsized by it.
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Video: Threekit featured by LVMH's La Maison des Startups program

Moët Hennessy Louis Vuitton, more commonly known as LVMH, is the company behind many of the world's largest and most successful luxury retail brands including Louis Vuitton, Dior, and Sephora. As part of their effort to identify and support emergent brands, LVMH runs an accelerator program in Paris called "Les Maison des Startups."
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Threekit Partners with Showpad to Enhance Sales with 3D and AR

Sales teams can now present immersive product experiences directly from the leading sales enablement platform.
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Check out Newbery's gorgeous new online product customizer.

Newbery Cricket, batmakers since 1919, has partnered with Threekit to support a new series of bats and shoes. Now, for the first time ever, cricketers all over the world have a place they can go online to build and personalize their own custom equipment. Let's take a look.
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Can you Customize Products on Shopify? Yes, and You Should.

Product customization is critical for eCommerce. Why is product customization important? The answers are too many to count but here we’ll take a deep dive into a few of the most significant benefits to enabling consumers to find exactly what they want.
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Threekit: Your Shopify Product Customizer... and So Much More

It's no secret that allowing customers to customize their products boosts sales (pssst... that's why they call them 'custom'ers). But the more configuration a product customizer allows, the more complicated the logistics become and the harder it gets to show customers great visuals of exactly what they'll be buying. Those problems can get even more difficult when you’re integrating your catalog within an existing framework with its own rules, like a Shopify store.
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BostonTec: The Ideal 3D Configurator for Commercial Furniture

Today, more than ever, buyers in the B2B category expect high-quality visuals and interactive experiences while shopping for the right solutions. Nowhere is that more true than in commercial furniture. The 3D Configurator for Office Furniture from BostonTec is leading the charge in helping office managers find the furniture they need with the online furniture shopping experience they want.
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How Building Supply Companies can Streamline Sales and Operations with 3D Technology

There’s a movement happening in the building supply industry where personalization and customization are over taking mass production and manufacturers are left with juggling greater product complexity. But companies are learning to evolve and adapt. There are two solutions that help B2B and D2C companies face operational and sales challenges to advance ahead, quicker.
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Product Configuration for Salesforce CPQ

Are you a Salesforce CPQ user that utilizes their software to get the most accurate pricing for all of your product configurations? Are you looking for ways to make your business truly stand out from the competition? If so, you should think about incorporating 3D and AR products into your business model.
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