Field notes on AI guided selling.

Even if you're not sure what a visual configurator is, chances are you've used one recently. Particularly during the pandemic, when an alternative to in-person shopping became crucial, visual product configurators allowed eCommerce brands to give customers an engaging online shopping experience–and to boost sales in the process.

If you've ever wondered what exactly augmented reality for eCommerce was and why you're seeing it used more and more by leading retailers, you're in the right place. Let's take a closer look at how this innovative technology works–and how you can use it to put your brand ahead of the competition. What is augmented reality? Augmented reality refers to technology that lets people view computer-generated elements in the physical world. Typically, it's done through the camera of a mobile device.

What is a 3D configurator? A 3D configurator is an application that lets online shoppers customize products in real time.

In partnership with our incredible customers and employees, we are excited to announce that Threekit grew annual recurring revenue by 3x in 2020. This growth has enabled our team to expand our technology and customer support to help brands - small or large - create incredible customer experiences, anywhere.

You probably know the basics of product configurators. Let’s go a level deeper and explore some common questions about this innovative digital tool and how it works.

Product configurator software solutions allow you to streamline your sales process and improve the customer experience to optimize your conversion rate. This solution enables you to incorporate photorealistic or 3D visuals into your sales funnel to let the customer get precisely what they need. Interactive 3D visual lets the customer create a custom item that fits their needs and style.

Your customers need to see an accurate representation of what they are ordering to be sure they are getting exactly what they want, which can be challenging for eCommerce shop owners. Fortunately, adding 3D images that automatically adjust to your customers' specifications is relatively simple. This efficient and cost-effective feature is easy to implement, makes more customers happy with their purchase, and establishes your eCommerce shop as a reliable option the next time they are in the market to make a similar purchase.

Today we are excited to announce that Threekit is Live on Salesforce Commerce Cloud on the LINK marketplace.

Augmented reality is the next generation of online shopping. Thanks to their ability to deliver superior online experiences, AR apps for eCommerce have exploded in popularity–and nearly every business can benefit. AR apps not only provide virtual experiences that rival in-person visits; they’re also creating new opportunities that were previously unavailable to consumers. New abilities, like on-the-spot customization, in-home viewing options, and interactive marketing campaigns provide new experiences that neither brick-and-mortar stores nor traditional online shops can deliver. And the possibilities are still growing. Grand View Research predicts the total market for augmented reality to be worth $340 billion by 2028. What was once the province of Google Glass and Pokémon Go has become mainstream.