Field notes on AI guided selling.

You probably know the basics of product configurators. Let’s go a level deeper and explore some common questions about this innovative digital tool and how it works.

Product configurator software solutions allow you to streamline your sales process and improve the customer experience to optimize your conversion rate. This solution enables you to incorporate photorealistic or 3D visuals into your sales funnel to let the customer get precisely what they need. Interactive 3D visual lets the customer create a custom item that fits their needs and style.

Your customers need to see an accurate representation of what they are ordering to be sure they are getting exactly what they want, which can be challenging for eCommerce shop owners. Fortunately, adding 3D images that automatically adjust to your customers' specifications is relatively simple. This efficient and cost-effective feature is easy to implement, makes more customers happy with their purchase, and establishes your eCommerce shop as a reliable option the next time they are in the market to make a similar purchase.

Today we are excited to announce that Threekit is Live on Salesforce Commerce Cloud on the LINK marketplace.

Augmented reality is the next generation of online shopping. Thanks to their ability to deliver superior online experiences, AR apps for eCommerce have exploded in popularity–and nearly every business can benefit. AR apps not only provide virtual experiences that rival in-person visits; they’re also creating new opportunities that were previously unavailable to consumers. New abilities, like on-the-spot customization, in-home viewing options, and interactive marketing campaigns provide new experiences that neither brick-and-mortar stores nor traditional online shops can deliver. And the possibilities are still growing. Grand View Research predicts the total market for augmented reality to be worth $340 billion by 2028. What was once the province of Google Glass and Pokémon Go has become mainstream.

Virtual photography may sound like an oxymoron–or worse, a buzzword–but the digital practice is upending the world of eCommerce. Over the last year, virtual photography proved to be a game-changer, as shopping moved even further online due to the pandemic. Just look at these 2021 virtual photography stats by compiled by Threekit: Improves purchase rate by 11x 35% fewer returns 87% more views And more

In the past decade, we’ve entertained countless predictions for how augmented reality is going to transform eCommerce. While the technology has been possible for quite some time, only in the past few years have the possibilities come into view. In fact, as recently as 2017, Entrepreneur Magazine published an article titled “How Augmented Reality is Going to Transform eCommerce,” and while they got a few things right, there were events and trends in store that they couldn’t possibly have anticipated. To be fair, no one could have predicted exactly what was to come. Nevertheless, it's informative to take a look back at where the leading minds in eCommerce saw things headed. Let’s take a deeper dive into what that now-four-year-old Entrepreneur article got right about the future of AR and–just as importantly–what they got wrong.

In a world that’s becoming more dependent on the Internet with each passing day, it’s no surprise that the bulk of modern shopping is happening online. The eCommerce market is flooded with options for customers to choose from, and many brands are fighting to offer their own unique, high-quality shopping experience that sets them apart. Product customization is an increasingly essential component of that experience. The opportunity for shoppers to select the finer details of a given product and personalize it to their own preferences can be what makes or breaks a purchase–and what keeps certain retailers ahead of the competition. What was once a novelty in many brick-and-mortar stores has become a standard for online shopping. There are many reasons why offering product customization in your eCommerce experience is necessary for your company to succeed in the 21st century, and the following are some of the top ones.

When it comes to eCommerce, the less left to the imagination, the better. When customers can’t see exactly what they’re buying, they’re less likely to make a purchase — and are less satisfied with purchases they make. Adding a visual product customizer to your website can reduce customer churn and increase sales.