Today we're pleased to announce that Threekit has raised $20M in Series A financing, led by Shasta Ventures. Additional investors included Salesforce Ventures, former San Francisco 49ers Hall of Famer Steve Young, Marketo Co-Founder Phil Fernandez, and serial SaaS entrepreneur Godard Abel (G2, Steelbrick, and BigMachines).It has been less than a year since we announced our $10M investment (Jan 2019), and we're proud to be serving a growing list of customers. During the same time, we've tripled our headcount, launched Virtual Photographer™️, opened our EMEA offices, and officially brought the Threekit platform to life.
And while our customers and our team have grown, our outlook hasn't: More than ever, we live in the Visual Economy.
More than two out of three people say that their standards for visual customer experience are "higher than ever". And that the average online shopper expects to see at least eight images per product per purchase, up from only three in 2016.
Traditional commercial photography and one-off 3D design make it almost impossible for brands to keep up.
Threekit customers can upload product information and design files to instantly and inexpensively create unlimited numbers of interactive, augmented reality and photorealistic 3D visuals for any product’s material, color, and configuration options.
For example, Crate & Barrel uses Threekit to create more than three million photorealistic images of their sofas, all in the name of a more immersive and satisfying shopping experience. Other customers have increased conversion by as much as 40 percent, decreased product returns by as much as 80 percent, and saved nearly 90 percent on marketing costs compared to traditional photography.
As we welcome the opportunities that come with growth, we want to sincerely thank our customers and our investors.
“We look for passionate, entrepreneurial teams who understand what it takes to bring their vision to life, and that describes Threekit perfectly,” said Jacob Mullins, Partner of Shasta Ventures. “Beyond that, Threekit’s product is poised to fundamentally change the way retailers and brands create and manage visual content.”
“Threekit’s integration with Salesforce Commerce Cloud enables companies to seamlessly embed interactive 3D models into their websites, providing customers with unparalleled immersive commerce experiences. We’re thrilled to invest in the Threekit team as they bring their vision for 3D visual configuration and augmented reality to companies around the world,” said Matt Garratt, Managing Partner at Salesforce Ventures.
We're thrilled to continue helping our customers get ahead in the Visual Economy. We can't wait to see what you make with Threekit.
Threekit is product visualization software that creates photorealistic images, interactive 3D and augmented reality experiences that help businesses sell more. To learn more, please schedule some time with one of our teammates.