Reach more shoppers
Not only can you reach people within your target audiences with a 3D product configurator, but you can also increase sales for audiences that might be harder to sell to online. These audiences may include:
One audience you can attract more easily online is older shoppers. A product configurator can optimize the online shopping experience for these audiences by giving them user-friendly controls, personalized experiences and visualizations of changes made to product designs.
Distracted or slow shoppers
Shoppers may also become distracted while shopping online, often by various online and offline disruptions. Unlike in physical stores, customers can instantly leave an eCommerce platform when distracted.
Using a 3D configurator, you can consistently engage online shoppers with appealing and interactive visuals, along with real-time image and pricing updates that reflect custom options.
Frustrated or hesitant shoppers
Online shoppers may also experience frustration or hesitation based on several potential shopping hang-ups. Thankfully, a configurator can help eliminate frustration and move more people along the buyer's journey with several key features.
A configurator can provide in-depth visuals that show exactly what customers are getting, reveal the final price for products during the configuration process and simplify the sales process. It also inspires people to complete their purchases. In the process, you'll appear more trustworthy to potential customers.