— The Threekit Blog

Field notes on AI guided selling.

Practical insights on guided selling, AI agents, CPQ and the future of complex product sales.

Product Configurator
Featured
Feb 18, 2021 Svetla Pavlova

Hangout Lighting: A Brighter 3D Configurator for Lighting

Our spaces say a lot about us, and nothing sets the mood more than our choice of lighting. Today, more than ever, an excellent product configurator for lighting is critical for retailers specializing in interior light options. Since the pandemic, we’ve grown accustomed to doing nearly all of our shopping online for items we previously would have waited to buy until we got an in-person look. This is certainly true of the interior lighting category. In addition to the actual light provided, shoppers want to ensure that the overall look and design of their lamps or other lighting sources fit into their existing or desired decor. That’s why Chicago’s Hangout Lighting, a boutique lighting purveyor that houses an impressive inventory of styles and options, built the ultimate 3D product configurator for lighting.
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Virtual Photographer
Feb 17, 2021 Marc Uible

Threekit Partners with Showpad to Enhance Sales with 3D and AR

Sales teams can now present immersive product experiences directly from the leading sales enablement platform.
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Product Configurator
Feb 15, 2021 Katy Collins

Check out Newbery's gorgeous new online product customizer.

Newbery Cricket, batmakers since 1919, has partnered with Threekit to support a new series of bats and shoes. Now, for the first time ever, cricketers all over the world have a place they can go online to build and personalize their own custom equipment. Let's take a look.
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— More from the team
Product Configurator
Feb 15, 2021 Svetla Pavlova

What’s the Best Shopify Product Customizer?

They say content is king. Well, customization is a close second. The best Shopify product customizer for your business may be completely unlike the other options and there are quite a few out there. But let’s agree first that a product customizer is right for your business. The truth is it’s right for every business selling on Shopify. Consumers crave engaging shopping experiences, but arguably, they want personalized products even more. Today, shoppers see the things they buy as a reflection of their individuality and with so many brands boasting nearly infinite possibilities it’s critical that every brand manager seriously consider incorporating product customization into their plans.
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Product Configurator
Feb 4, 2021 Christian Pieper

There's a high-powered product customizer option for Wordpress?

Wordpress is an incredibly simple and fast way to get content online, but it's not typically used to provide the most high-end custom experiences on the web. So, I wouldn't blame you for not expecting it to fully support higher-end visual configurators. But, thanks to a few handy integration options, brands can offer robust product customization experiences on their Wordpress sites. Here's how:
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Product Configurator
Jan 29, 2021 Michael Lorenz

Can you Customize Products on Shopify? Yes, and You Should.

Product customization is critical for eCommerce. Why is product customization important? The answers are too many to count but here we’ll take a deep dive into a few of the most significant benefits to enabling consumers to find exactly what they want.
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Product Configurator
Jan 28, 2021 Svetla Pavlova

3D Furniture Visualization Software for a Better Customer Experience

In today’s digital world, the furniture industry is having its moment online and companies using 3D visualization software are seeing exponential benefits. As more and more people turn to their computer as the first step in the purchasing process, adding an engaging experience that gives the customer full transparency into the product is an essential step in a brand’s online presence.
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Product Configurator
Jan 27, 2021 John Wright

Modarri: A Playful Take on 3D Configurators for Toys

Every business can benefit from an interactive visual experience. A 3D configurator for toys can even boost traffic and sales in that category. During the pandemic, we’ve learned to set visits to the store on the back burner but in the process we’ve come to seek fun online more than ever before. That behavior isn’t likely to change after the pandemic subsides. Nearly all of our online shopping habits have been changed and they’re likely to stay that way for the foreseeable future. Of course, home delivery has skyrocketed so it’s only natural that we and our children will want to find the perfect toys online and have them shipped to our doorsteps.
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Product Configurator
Jan 26, 2021 Christian Pieper

Threekit: Your Shopify Product Customizer... and So Much More

It's no secret that allowing customers to customize their products boosts sales (pssst... that's why they call them 'custom'ers). But the more configuration a product customizer allows, the more complicated the logistics become and the harder it gets to show customers great visuals of exactly what they'll be buying. Those problems can get even more difficult when you’re integrating your catalog within an existing framework with its own rules, like a Shopify store.
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Jan 25, 2021 Marc Uible

Threekit and Proximity Insight Clienteling Partner to Bring the In-Store Experience Online

Threekit and Proximity Insight are now delivering highly personalized virtual photography, interactive 3D, AR, clienteling, live chat and virtual consultations for retailers using Salesforce to bring online shopping to life.
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Product Configurator
Jan 14, 2021 Ben Whitmer

BostonTec: The Ideal 3D Configurator for Commercial Furniture

Today, more than ever, buyers in the B2B category expect high-quality visuals and interactive experiences while shopping for the right solutions. Nowhere is that more true than in commercial furniture. The 3D Configurator for Office Furniture from BostonTec is leading the charge in helping office managers find the furniture they need with the online furniture shopping experience they want.
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Jan 11, 2021 Svetla Pavlova

Why Jewelers are Investing in their eCommerce Experience

Today’s generation of customers have come to expect a higher standard from brands they love. These proliferating customer expectations and this year's rapid shift to online sales has brands realizing that technological improvements are no longer a nice-to-have; they are a must-have. It is also becoming increasingly clear that personalization and customization are critical drivers in building customer loyalty and securing purchases.
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