Field notes on AI guided selling.

With the recent health crisis pushing retailers to expand their brick-and-mortar stores online, Shopify merchants have to rethink their strategies to fend off new competitors and boost sales. Virtual sales through 3D product customization is emerging as an ideal differentiator that unlocks sales opportunities for Shopify merchants. According to Shopify's internal data, leveraging 3D and AR can increase conversion by up to 250%.

Advances in eCommerce have created a world of benefits for the consumer, but eCommerce product returns are a big problem for every party involved. In fact, eCommerce product returns occur up to 40% of the time. Compare that to in-store products returns, which are less than 5-10%. While the idea of having nearly any available product shipped directly to our doorsteps sight-unseen was inconceivable just a few short decades ago, we also hadn’t considered how to ensure that consumers know what they’re getting and are therefore, most likely to keep it. While offering free returns has been a common perk marketed by eCommerce operations for the past few years, those who choose to take that route are taking a big blow to their image and bottom line when consumers have second thoughts.